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It is still in the nascent stages; we are able to convey through VR, Phanindra experienced a strong
however we definitely do not enabling them to make better and sense of elation on his travels
believe that it is just a fad. In fact it convenient choices. Apart from this, to heritage places in India. He
is the next logical step in how media an integrated platform where they felt a strong need to share this
would be served to consumers in can shop, learn and travel virtually heritage and cultural wealth of
the future. The gaming industry has provides a one stop solution to users. India with the world, on a digital
started using it with some success Competing For Quality platform accessible by everyone.
and we believe VR content will The idea evolved further, as he
inspire the travellers and bring them We don’t wish to compete in terms toured across cities and towns,
closer to the destinations. of volume or price at this point of spent time with architectural
time. InRootz wishes to compete on wonders, visited world heritage
Our Distinctive Approach the quality of experiences that we sites, came across people with

We believe India has so much to offer to our customers. For this, our diverse cultures and traditions.
offer to the world that the current focus is on developing high quality The journey however was
portals do not capture the vividness content and curating authentic quite challenging from the
of an Indian experience completely. Indian experiences with the help of beginning - starting from
With VR and our rich content we our partners. ideation, market research,
aim to portray a complete picture of InRootz Campaign Target understanding opportunities to
India, allowing users to learn, travel Demographics deciding a name and product,
and shop as they do so. Our campaign should be working finding co-founders, zeroing

The difference from our competitors on the traveller community among in on the business structure,
lies in the quality of our content youngsters who are well versed with building a team and getting
which is not just limited to the the technology and who can pull financed. While validating our
quality of photos and videos, but in members for other age groups to ideas based on outcomes, we
the efforts that we put in telling the experience something new. We also have changed our plans and
story of the places, art and people of want to capture the heritage tourism pivoted in other directions as we
India. sector through businesses (travel are founded into a niche market
Our in-house creative content team portals, agencies) and institutes (like and have very few case studies
works with a network of freelance colleges, schools) for educational to understand market potential
and acceptance. We have
content creators to tell location purposes. We believe the learning
centered - facts, folk stories, travel and educational aspect of InRootz always believed in our vision,
tips and information through can allow us to really monetise the innovation and quality and they
are our mantras for survival till
articles, virtual tours, videos, content for its richness and accuracy.
photographs and illustrations. Future Roadmaps date.

Benefitting the Clientele In the coming future we want to
The youth in India is increasingly develop AI tools for the site to • Year of Founding: 2015
becoming comfortable with personalise the travel content to • Funding
technology and is preferring it over individual preferences. The ultimate Information: “Indigo ventures
offline methods, for its convenience. aim is to make InRootz a technology LLP” who has invested capital
For our clients like Janapada Loka platform and enabler for planning, of $ 500,000 in 2016
Parishath, the Andhra Pradesh Govt virtually experiencing places before • Founding Members:
and other organizations for whom booking and for actually booking V.Phanindra Kumar & Smeet
we have acted as digital partners for vacations (stay, travel and authentic Gautam Bhat
events, we have been able to connect experiences) solving the problem of
with a younger audience, they had using multiple sources to research a • Office Locations:
lost touch with. VR however is not trip, plan an itinerary and then pay Bommasandra, Bangalore
limited by age groups. for it. • Company Strength: 10
The customers of our clients Journey from the Start • Website: www.inrootz.in
benefit from the information that The idea was conceived when

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