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QUAQUA

experience the world

QUAQUA: REAL & IMMERSIVE VIRTUAL TRAVEL EXPERIENCES

the right destination and that too This very thought triggered the
with a video on the first search inception idea of Hyderabad based
result. In fact, the information is QuaQua Experiences. A digital
unorganized, unstructured and experience platform that integrates
non-curated which makes the 360-degree virtual reality content
inspiration, research and planning for the global travel an tourism
exercise a lengthy, cumbersome industry, QuaQua strives to
and confusing affair. “Apart from translate world’ stravel experiences
boarding passes on our phone, into captivating 360 videos and
nothing has changed. Statistics AR/VR stories to provide real

Purav Shah “ and immersive end to end travel
experiences. Purav’s admiration
Founder & CEO QuaQua strives to translate for process makes QuaQua an
A consultant by profession and world’s travel experiences into enterprise in a start-up mode where
an entrepreneur by nature, Purav captivating 360 videos and every metrics is pre-defined, every
Shah’s zest for work have guided AR/VR stories to provide real feature in a product preconceived
him through 18+ years of his and where every individual follows
career. During his professional and immersive end to end a process/ framework/model to
stints, he travelled places, explored travel experiences “ deliver on day to day basis. His
the local culture, food, sights and tryst with fortune 500 companies
events. A common observation say that more than 70 percent of have imbibed certain best practices
during all his trips specified a void the people first book and then pertaining to people, process
that existed in terms of bridging the plan. Shouldn’t it be the other way and technology which is part of
gap between inspiration, planning, around – that we go to a platform QuaQua’s cultural fabric.
traveling memories. With the to get inspired by very rich
advent of 360 videos, VR/AR/MR, content, along with highly curated, The Journey of Thousand Miles
he was compelled to think, how has non-redundant and contextual The adoption of VR at mass scale
the life of a traveler changed in the information pertaining to every is an industry wide challenge due to
last decade? point of interest around the globe?.
And what if we can leverage 360/ high cost of VR devices. QuaQua
There is so much information VR/AR to make these experiences has developed device agnostic
pertaining to travel online that it immersive and interactive,” speaks platform which can be consumed
has become over whelming and Purav. on desktops without VR tethered
redundant. It is impossible to hit devices, on Google card boards, and

38 December 2019