Page 23 - 2024 Nonprofit Industry Trends

NONPROFIT
21 In my networking, I have the honor of knowing, connecting with, and While pen and notebook can work, spreadsheets and potentially using 22

NETWORKING collaborating with many leaders of nonprofit organizations which offers a CRM system are often beneficial when managing an organization’s
perspective through a unique lens. Having interviewed more than 150
relationships. Many organizations use CRMs and donor management
nonprofit executive leaders on Philanthropy in Phocus, since January of
2021 – I have been able to gain some unique insights. In my experience in tools to manage donor data - I see the opportunity to leverage such
tools in networking practices as well.
2023, networking for nonprofit organizations proved to be as important
as ever, although at times it looked different than it had looked in the When it comes to the how and where, it is important to identify where, as
past. Nonprofit organizations, like other businesses network and build in what types of groups or events you want to attend, as well as if there
relationships for a variety of reasons and with a very specific set of is a specific geography focus.
outcomes. In nonprofit organizations, some reasons for networking are:
A major boon for nonprofit professionals and others from the COVID era ROBERT CIATTO
► To grow their donor base was the high adoption of virtual and hybrid networking events. While CHIEF EXECUTIVE OFFICER
many believe that virtual meetings and events may at times lack some ACLD
► To form alliances with for-profit businesses, government agencies, level of connection experienced at a live in-person event, I believe
faith-based organizations, and other mission-driven organizations that the efficiency and reach of the virtual connection offset some of
the shortfalls. To my surprise, I have developed some incredibly strong The major issue in our field is the workforce. Our industry continues to deal with
► To build their brand recognition evolving issues such as staff shortages and lack of funding to support increases
connections with people that I have yet to meet in person. I have grown
► Attract board members and volunteers my network substantially over the last 3 years, specifically across the in salary. We have always been impacted by the funding, but it is at the forefront
now as we deal with rising inflationary costs and the workforce shortage. These
US and in some international markets. Not only has this had a positive
► Professional development effect on my business and me – but it also has added value to those in days, you need to make sure you collaborate with your peers in the field. Brainstorm
and share ideas. Focus on your workforce and not just the salaries. It is important
► Give back – help others my network by way of introductions that I can facilitate. I know many to also reflect on what benefits package you can offer and what culture you can
nonprofits that have grown substantially, created new collaborations, develop so that people enjoy being at work.
► Attract new employees and enhanced programming with much less regard for the geographic
distance that may have seemed prohibitive in the past. I also know others In addition, there is still a tremendous level of uncertainty surrounding the
When building a networking strategy, while traditional methods work, I who have focused locally and have had success in forming relationships economy and on-going government and private funding, and that uncertainty will
see the importance of adopting or continuing to evolve an organization’s with strategic partners by exploring creativity and innovation. carry over into 2024. Based on the questions surrounding how the industry will
use of social media platforms, as well as exploring utilizing Artificial change the funding methodology in the future there will be a significant risk for
Intelligence programs. Like creating a strategic plan for your organization, I expect in 2024 to see continued opportunities for nonprofit professionals smaller organizations to continue to exist. The continued information references not
putting new money into the system and redistributing current funds. This situation
it’s also important to consider a strategic plan specifically for your to leverage their networks and create and nurture new relationships. I will create winners and losers based on the current rate structure. With that as a
networking initiatives. While meeting new people, making connections, believe that a well-thought-out networking plan and strategic effort can major obstacle, the increasing needs of the people supported with inflationary costs
and learning about each other can be fun and exciting, what is important support an organization’s growth and impact in 2024 and beyond! make it very difficult for organizations to run without significant deficits. Therefore,
is the idea to create a win-win experience with measurable results. continued advocacy will be needed to conduct a realistic assessment of what the
Many people have heard that your “Network is your net worth” – I have industry needs. Appropriate funding based on this information will be needed for
*Some ideas to consider when planning your networking strategy* been known to discuss the importance of Social Capital consistently the system to exist. Better oversight from governing bodies will be essential. Truly
N etworking and relationship building have forever been critical ► Why are you networking? saying things like – “I am only as strong as my network” or “my success partnering with the agency providers and government would be a step in the right

practices for nonprofit organizations, their leaders, and other is based on the strength of my Social Capital.” direction. As stated within the other questions, staffing is essential.
major organizational stakeholders such as board members, community ► Who are you looking to meet?
relations professionals, fundraising professionals, and development
teams. ► How will both parties benefit from the connection?
► How will you evaluate success? TOMMY DIMISA
PHILANTHROPIST
► How will you add value and nurture these relationships? PHILANTHROPY IN PHOCUS & VANGUARD BENEFITS