Page 18 - 2024 Nonprofit Industry Trends

17 18
DEVELOPING A SOCIAL MEDIA CONTENT STRATEGY:

Getting started on social media involves developing a robust content
strategy. Follow these key steps:
1. SET OBJECTIVES:
ENSURING TEAM COLLABORATION:
Clearly define your organization’s goals for being on social media.
Make your social media calendar easily accessible and editable for team
2. IDENTIFY YOUR AUDIENCE: members. Encourage collaboration and maintain a tidy calendar by adding
MASTERING SOCIAL MEDIA FOR NONPROFITS: Understand your current and desired audience to tailor content effectively. sections for comments, questions, and notes.

A COMPREHENSIVE GUIDE 3. DEVELOP A TONE AND STYLE GUIDE: BEST PRACTICES FOR RUNNING SOCIAL MEDIA FOR NONPROFITS:

Establish consistent branding across all communication channels, Enhance your nonprofit’s social media presence with these best practices:
I n today’s digital age, with nearly 4 billion social media users worldwide, maintaining a clear and recognizable identity. ► Share Stories of Impact: Illustrate the direct impact of your work through
powerful stories.
nonprofit organizations have a golden opportunity to connect with a 4. CREATE A CONTENT CALENDAR:
vast online audience. Leveraging social media can facilitate fundraising, Plan posts in advance, considering timing and engagement for consistent ► Post Shareable Content: Encourage followers to share your content to
volunteer recruitment, and storytelling to turn readers into followers. and successful strategies. reach new audiences.

WHY SHOULD NONPROFITS USE SOCIAL MEDIA? Moreover, engaging with nonprofits on social media often leads to action, SOCIAL MEDIA WORKFLOW FOR CONTENT CREATION: ► Check Other Nonprofit Organizations for Inspiration: Learn from
With the massive user base on social media platforms, nonprofits can with 55% of individuals taking some form of action and 59% making Outline a content creation workflow to track tasks from brainstorming to successful nonprofit strategies and adapt them to your needs.
significantly benefit from online engagement. Social media allows donations. post scheduling. This process informs your content calendar and serves as MEASURING SUCCESS AND RUNNING EFFECTIVE CAMPAIGNS:
organizations to: CHOOSING THE RIGHT SOCIAL MEDIA PLATFORM: a tool for team management, collaboration, and analysis. Experiment and monitor different post types to determine what works best.
1. BUILD TRUST: Rather than being on every platform, select one or two that cater to your ► Define Tasks: Identify tasks from brainstorming to scheduling posts. Utilize analytics provided by social media platforms to measure engagement,

Demonstrate authenticity and industry knowledge to build trust with target demographic. Consider: Assign Tasks: Allocate tasks to team members with defined timelines. track likes, comments, new follows, views, video metrics, and click-through
rates.
followers. ► Specific Goals: Define clear and specific goals for your social media ►
2. PROMOTE EVENTS: strategy. ► Facilitate Collaboration: Encourage collaborative work sessions, Social media can be a game-changer for nonprofits, providing a powerful tool
to achieve goals and reach new audiences. While building an effective social
community engagement, and peer reviews.
Share details about in-person or virtual events, from galas to panel ► Measurable Objectives: Use platform analytics to measure progress. ► Archive and Analyze: Utilize the workflow for archiving and reporting media plan requires trial and error, patience, and adaptability, the benefits
discussions. ► Attainable Goals: Ensure goals are realistic within your time, budget, and purposes. for expanding your organization’s reach and deepening connections with
3. EXPAND REACH: resource constraints. donors and stakeholders are well worth the effort. With these resources
and insights, nonprofits can run impactful and successful social media
PREPARING SOCIAL MEDIA CONTENT IN ADVANCE:
Connect with new audiences and share your mission with a broader ► Relevant Goals: Align goals with your organization’s mission and long- Decide how far in advance to prepare content, recommending at least 3-4 strategies.
community. term plans.
weeks to gather assets, write copy, get approvals, and plan community
4. FUNDRAISING: ► Time-Based Deadlines: Set deadlines to stay focused and motivated. management strategies. Align your planning timeline with your workflow KELLI-ANNE CERINI
steps. MARKETING MANAGER
Utilize social media fundraising features on platforms like Facebook and For an effective strategy, break down SMART goals for both the year and CERINI & ASSOCIATES, LLP
Instagram. specific campaigns.