Page 4 - 2024 Nonprofit Industry Trends

3 INTEGRATING CORPORATE SUPPORT INTO BOARD SERVICE PROGRAMS:
A CATALYST FOR TRANSFORMATIVE LEADERSHIP
A s corporations increasingly recognize the value of supporting
employees in nonprofit board service, the contours of effective
board service programs are taking shape. Such programs not only signify
a commitment to community engagement but also serve as catalysts for
transformative leadership development.
UNDERSTANDING THE COMMUNITY AND ITS NEEDS:
For a board service program to be impactful, companies must first
understand the communities they aim to support. This involves learning
from nonprofit partners and community leaders, aligning the company’s
work with the identified needs of the community, and considering
power dynamics within partnerships. By centering feedback from these
communities, companies can ensure that their board service programs
are relevant and responsive to the actual needs on the ground.
CONVEYING THE WEIGHT OF THE ROLE:
Encouraging employees to grasp the responsibilities and time commitment
associated with board service is crucial. Board service demands an
average of 8 to 10 hours per month, with typical terms lasting two to three
years. It emphasizes the need to set clear expectations for employees,
making them aware of fiduciary responsibilities and the potential risks
involved. Board service is a collective effort requiring dedicated members
to collaboratively steer the organization toward its mission.
OFFERING RESOURCES AND TRAINING: 4
Success in board service hinges on providing employees with the necessary
resources and training. Companies can tailor these offerings based on
the target population and the team’s capacity. Hands-on placement for
high-level leaders and executives, accompanied by informative materials
outlining board roles, responsibilities, and risks, as well as insight into
the organization’s missions and cultures, will go a long way in developing
appropriate and meaningful board experiences. This comprehensive
approach ensures that employees are well-prepared for their board
service journey.
MATCHING GIFTS AND HOURS OF SERVICE:
To encourage more employees to participate in board service, companies
can consider matching gifts and hours of service. This reflects a
commitment to community impact while also addressing financial barriers
that may deter some employees. The article stresses the importance of
clearly outlining policies related to matching gifts and donations, setting
expectations for those interested in service.
MITIGATING RISKS AND ENSURING SUCCESS:
Companies also need to acknowledge the high stakes involved in board
service programs with an emphasis on evaluating associated risks and
developing strategies to mitigate them. This strategic approach ensures
that both the company and board members navigate potential challenges
effectively.
In a post-pandemic economy, volunteer engagement strategies must
be adaptable and purposeful. A successful board service program,
with the right training and resources, can be a flagship initiative.
Such programs empower employees to acquire new skills, accelerate
leadership development, and build resilient nonprofit partners, all while
contributing to the company’s commitment to community impact. By
embracing diverse volunteer opportunities, including nonprofit board
service, companies can cultivate a culture of purpose that resonates with
employees and fosters lasting community impact.
TANIA QUIGLEY, CPA
PARTNER
CERINI & ASSOCIATES, LLP