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Efforts to

Promote

Thai Tourism

2018

n addition to year 2018, Thai tourism and consecutive market base expansion.
industry shall face a great challenge Besides, the sign of recovery for Chinese
Iespecially for competitions from many tourists had been showing since May of 2017,
countries that are paying attention to tourism and was founded that periodical dispersion
marketing even more, as well as risk factors of tourists gradually improved, and indicated
such as exchange rate, political situation in a greater volume of connecting travel and
several regions across the globe. secondary city visit. Therefore, TAT expected
Tourism Authority of Thailand (TAT) that by the end of 2017, Thailand shall earn
revealed its tourism marketing throughout increasing tourism revenue from domestic
the year 2017 that Thailand 4.0 concept had and international markets no less than 8% by
been used to continually raise awareness government’s designation.
on the selling point “Thai Local Experience”, For the year 2018, TAT expects more
both domestically and internationally. For tourism revenue growth by 8% following
Thai tourist market, TAT emphasized on the the government’s designation. TAT shall
group of tourists who earned 45,000 baht of still focus on continuous market structural
revenue per month, besides TAT penetrated readjustment to promote good image for being
into the group of ladies and elders, as well the sustainable popular tourist attraction,
as launched cross regional travel challenge and push forward 3 marketing themes
to generate traveling current for the group of as raising awareness for environment to
Gen Y tourists. decelerate tourism resource deterioration,
According to foreign tourists, it was founded content generating to add value to Thai
that the group of upper-middle class, and First tourism products, and quality tourist market
Visit tourists earned significant growth ratio base expanding by demonstrating Thai Local
deriving from market structural readjustment Experience tourism through eating way.

20 THAILAND OFFICIAL HOTELS DIRECTORY 2018

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