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In addition to the domestic market
promotion, TAT shall still pay attention to
penetrate into the group of quality tourists
through several campaigns such as “Cross
Regional Tourism Challenge” to emphasize
on the concept ‘Tourism is Self-Discovery’,
“Gen Y Amazing Thailand”; offering special
privilege on the travel of Gen Y tourists, “12
Cities Hidden Gem Plus” to penetrate into
targeted group to match the true characteristic
of each local community, “Weekday Special”;
extending the consequence by incorporating
with alliances beyond tourism industry as gas
stations, theatres, and shopping malls for sell
promotion, as well as “Discover Thainess”;
continuing to encourage real travel after
raising awareness on this last year, under the
concept ‘One experience is worth it’.
In addition to international market, TAT
aims to improve the image through quality
tourist attraction generating along with
encouraging continuous market structural
readjustment especially for the major 6 groups
as Luxury, Executive Lady, Family, Millennial,
Gen X, and LGBT, as well as 4 Niche groups
as Honeymoon & Wedding, Health & Wellness,
Sports Tourism and Green Tourism.
Besides, TAT shall extend cuisine experience
included in expenditure category of tourists
that tend to gain ultimate growth through
“Amazing G-Link” (Amazing Gastronomy Link)
campaign, in order to bringing eating way and
cuisine identity of each province for tourism
promotion. This effort is demonstrated via the
launch of MICHELIN Guide Bangkok campaign,
hosting UNWTO World Forum on Gastronomy
Tourism, and ASEAN Tourism Forum 2017
to emphasize the country image for being
connected traveling hub of ASEAN region.

22 THAILAND OFFICIAL HOTELS DIRECTORY 2018

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