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For foreign market communication, TAT
2018_TOHD Editorial.indd 23
which conforms to the demand of world
shall still use the concept “Discover Amazing population, as well as matches with the
Stories” based on communication guideline intention of UNWTO that emphasizes on quality
“Open to the New Shades”, and various tourist ratio increasing, while such effort
definition on Thai Tourism products as ‘Million should maintain prior tourist base, generate
Shades of Thailand’ to take a chance when economic value added, thoroughly and fairly
worldwide tourists are eager to get a true disseminate revenue to local communities,
touch of diversity from travel combining with promote community tourism by improving and
the strength of Thailand that has diversity adding tourism value to communities across
in term of culture, people, food and tourist the country, which these shall definitely set
attraction, in order to offer experiences to economic foundation in overall in order to
tourists in various dimensions. generate revenues for communities based on
Government is ready to promote quality government policy.
tourism activities based on Thai identity,
THAILAND OFFICIAL HOTELS DIRECTORY 2018 23
4/4/2561 BE 11:14 PM