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Over-the-Top video advertising
• As TV audiences become more fragmented and time-shifted, advertisers need to stay in front of their target
audience, which they can now achieve with CTV advertising.
• 64% of people in the U.S. own a CTV device and half of U.S. Wi-Fi households now stream over-the-top
(OTT) content like Netflix directly to their TV an average of 1 hour and 40 minutes every day, according to
ComScore.
