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Extended Reach











 Use our platform to get


 maximum extended reach

 compared to other CTV              Combined
             Linear TV                                   CTV-only
                                       Linear
 providers on the highest quality      + CTV

 channels.







 Reach cord cutters and cord-


 nevers right where they’re

 consuming content on the big

 screen.                          of individuals reached through The Trade
 41%                              Desk on Connected TV (CTV) were unique




                                  and not reached by ads on linear TV.





 Source: The Trade Desk internal aggregate reach measurement data from Q4 2017 Nielsen OTT studies for in-target demos.
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