Page 13 - EverythingOTT LMS WL
P. 13

Extended Reach











                              Use our platform to get


                              maximum extended reach

                              compared to other CTV                                                                                 Combined
                                                                                                             Linear TV                                   CTV-only
                                                                                                                                       Linear
                              providers on the highest quality                                                                         + CTV

                              channels.







                              Reach cord cutters and cord-


                              nevers right where they’re

                              consuming content on the big

                              screen.                                                                                             of individuals reached through The Trade
                                                                                            41%                                   Desk on Connected TV (CTV) were unique




                                                                                                                                  and not reached by ads on linear TV.





                                                    Source: The Trade Desk internal aggregate reach measurement data from Q4 2017 Nielsen OTT studies for in-target demos.
   8   9   10   11   12   13   14   15   16   17   18