Page 16 - EverythingOTT LMS WL
P. 16

OTT Measurement







 Measure and analyze the impact of your

 Connected TV campaigns to inform future

 strategies.







 Key Reporting Metrics Include:



 • Impressions Delivered


 • Reach and Frequency


 • Video Completion Rates



 • Data Elements Reporting (if filtered by

 behavioral targeting)


 • Completion Rates are available upon

 request
   11   12   13   14   15   16   17   18   19   20   21