Page 32 - IP Targeting LMS WL

Non-Profit Case Study

A local cancer prevention organization, an independent

501(c)(3), is dedicated to eliminating preventable colon
cancer death and suffering by increasing screening rates

through education, advocacy, and health systems

improvement.
95% of funds were raised from targeted houses
The organizations work includes advocating for funds for
uninsured and under-insured people to get screened.

Funds raised come in the form of individual gifts, corporate 200% improvement over other advertising efforts

contributions and grants.

70% more donations from targeted group
The client integrated our IP targeting platform as part of
larger outreach campaign that included direct mail and

targeted push advertising to potential donors’ home

computers. Forty-four percent of the list of likely donors was

included in the online display campaign and 56% was not
targeted.