Page 34 - IP Targeting LMS WL
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Retail Case Study
Our client is a nationwide distributor of home gym equipment.
The organization turned to targeted advertising after
experiencing a decrease in their PPC and SEO conversions.
With their PPC cost doubling per year, they needed to find
alternatives that were more cost effective and produced
better conversions.
804,363 impressions
We implemented an IP Targeting advertising campaign after 2,951 clicks
analyzing the last 2 years of the client's sales. Based on this
data, we created a targeting profile focused on 33,048
17 confirmed conversions
households in key markets of TX, CA, and FL.
The campaign produced 804,363 impressions and 2,951
clicks. The client identified 17 confirmed conversions, with an
average value of $900.
