Page 36 - IP Targeting LMS WL

IP Targeting Data Specs

Below is the format we need in order to match IP addresses to your data:

Residential IP Campaign (B2C):

• Provide a list of residential addresses in a .csv format (template provided by AdCellerant). Mandatory
fields/column headers are: Last Name, Address 1, Address 2 or Apt, and Zip Code
• Any additional location info helps increase match rate.

• You can leave any other data in your sheet, we won't use it to match (e.g. customer IDs)

Business IP Campaign (B2B):
• Provide a list of businesses in a .csv format (template provided by AdCellerant). Mandatory fields/column
headers are: Business Name, Address 1, Address 2, and Zip Code

• You can leave any other data in your sheet, we won't use it to match (e.g. customer IDs)

Zip Code IP Campaign:

• Provide a one column .csv file with the column header of “zip” and only zip codes below it.

New Mover & Pre Mover IP Campaign:

• Provide the state or zip codes you want to target New Movers/Pre Movers in.