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Attribution

Residential Address Match-BackReport: Using a customer list ofaddresses we

can reverse-append and match back DIDs targeted in the campaign.

FootTraffic Match-Back Report: Create a separate set of polygons todetermine

which device IDs enter a point-of-interest geofence and match them to the device

IDs targeted in the campaign.

Our Unique POI Attribution report includesthe following informationnot

available elsewhere:

• City, State, and ZIP ofthe device residence

• Source Geofence (which polygon the target user was seen at to be targeted)

• Date(s) Seen