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Example of Ad Performance Reporting
Impressions PC PI Total PI PC Conversion PI Conversion
Creative Clicks CTR
Delivered Action Action Actions Rate Rate
Retargeting_MBV_Display_160x600 22,257 75 0.34% 0 84 84 0.00% 0.38%
Retargeting_MBV_Display_300x250 231,143 163 0.07% 4 1011 1015 2.45% 0.44%
Retargeting_MBV_Display_320x50 65,812 81 0.12% 2 294 296 2.47% 0.45%
Retargeting_MBV_Display_728x90 64,647 93 0.14% 2 278 280 2.15% 0.43%
TOTAL 383,859 412 0.11% 8 1,667 1675 1.94% 0.44%

