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Example of Ad Performance Reporting













 Impressions        PC           PI         Total PI     PC Conversion   PI Conversion
 Creative  Clicks  CTR
 Delivered        Action        Action      Actions         Rate            Rate






 Retargeting_MBV_Display_160x600  22,257  75  0.34%  0  84  84  0.00%       0.38%





 Retargeting_MBV_Display_300x250  231,143  163  0.07%  4  1011  1015  2.45%  0.44%




 Retargeting_MBV_Display_320x50  65,812  81  0.12%  2  294  296  2.47%      0.45%




 Retargeting_MBV_Display_728x90  64,647  93  0.14%  2  278  280  2.15%      0.43%





 TOTAL  383,859  412  0.11%  8  1,667         1675          1.94%           0.44%
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