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Example of Ad Performance Reporting













                                                                            Impressions                             PC           PI         Total PI     PC Conversion   PI Conversion
                                                     Creative                               Clicks     CTR
                                                                             Delivered                            Action        Action      Actions         Rate            Rate






                                             Retargeting_MBV_Display_160x600   22,257         75       0.34%         0           84            84           0.00%           0.38%





                                             Retargeting_MBV_Display_300x250   231,143        163      0.07%         4           1011         1015          2.45%           0.44%




                                             Retargeting_MBV_Display_320x50    65,812         81       0.12%         2           294          296           2.47%           0.45%




                                             Retargeting_MBV_Display_728x90    64,647         93       0.14%         2           278          280           2.15%           0.43%





                                                      TOTAL                    383,859       412       0.11%         8          1,667         1675          1.94%           0.44%
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