Page 18 - Rebranding A Brand
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Chef Z is happy and content in his busy kitchen whether making a gourmet meal or vegetable soup with homemade bread. Like any typical commercial kitchen, there are several sous chefs to help Chef Z with his preparations, and they will be introduced from time to time in various campaigns. They are the quintessential food preparers and passionate about making sure that their surplus foods are
not wasted or thown away. Helpful, playful, and energetic, Chef and his team help to make every food preparation company feel they are capable of partici- pating in successfully donating foods to local food relief agencies following FDC’s procedures. You can find Chef Z and his staff in the kitchen where everyone looks to them for advice.
Everyone looks to them for advice.
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