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MEASURING DIVERSITY AT ANA MEMBER COMPANIES
3. ANA BOARD OF DIRECTORS AND MEMBER COMPANIES DIVERSITY SCORECARD

Gender Identity
The gender identity for the marketing departments of participating ANA board and other member
companies skews highly female: 63 percent female and 37 percent male.
• This is consistent with the results of the 2019 and 2018 studies. The female/male skew was
64/36 in 2019 and 63/37 in 2018.
• According to the results in the ANA Overall Membership report (page 8), the skew was
67/33 female/male.

At the senior level, the gender balance of participating ANA board and other member companies
now skews more female: 56 percent female and 44 percent male.
• The female skew at the senior level increased from 2018 (46/54) to 2019 (52/48) and then again
in 2020 (56/44).
• This is consistent with the results among CMOs and equivalents (page 6), where the senior level
skew is now 52 percent female for CMOs/CMO-equivalents, and that skew also increased from 2018
to 2019 and then again from 2019 to 2020.

All job levels skew female — senior level, mid-level upper end, mid-level lower end, entry-level professional,
and admin/clerical/support. And there is great consistency across the three years.

As noted in the 2019 report, it is unclear why male entry-level professionals and mid-level lower end
marketers do not participate equally in the industry. The ANA will actively pursue insights into this trend.

■ Female Senior Level
■ Male This category is reserved for the highest level within the marketing
team, likely 5 to 10 percent of total. Includes individuals who plan,
direct, and formulate strategy.
63% Job title examples: Division President, General Manager,
Total Managing Director, Chief Marketing Officer, Chief Brand Officer,
37% Other “Chief” Officer, Executive VP, Senior VP, Vice President
Mid-Level/Upper End
56% Individuals in this category take direction from those at the
Senior Level senior level. This job category includes managers at the group,
44% regional, or divisional level of the marketing team. Generally
has at least two direct reports.
Job title examples: Assistant VP, Director, Category Manager/Leader,
Group Product Manager, Country Manager, National Manager
Mid-Level/ 57%
Upper End Mid-Level/Lower End
43% May lead first-line employees (entry and professional staff)
or work primarily independently over a function or process.
Job minimally requires college degree or experience of
64% a comparable background.
Mid-Level/ Job title examples: Advertising Manager, Brand Manager,
Lower End 36% Business Manager, Marketing Manager, Media Manager,
Product Manager, Sales Manager, Manager, Supervisor
Entry-Level Professional
Entry-Level 65% Usually hold junior-level professional positions that require
Professional 35% specific skills or college degrees. Generally has no supervisory
responsibility over others.
Job title examples: Associate Manager (Advertising, Brand,
Business, Product), Account Executive
77%
Admin/Clerical/ Admin/Clerical/Support
Support 23% Includes all clerical and/or administrative support staff
who typically work under close supervision.
Job title examples: Coordinator, Administrator, Assistant, Associate

11 // A Diversity Report for the Advertising/Marketing Industry