Page 14 - rr-2020-diversity-advertising-marketing-industry_Neat

MEASURING DIVERSITY AT ANA MEMBER COMPANIES
3. ANA BOARD OF DIRECTORS AND MEMBER COMPANIES DIVERSITY SCORECARD

LGBTQ and Disabilities
In answer to the question “Do your employees have the opportunity to self-identify as being
either LGBTQ or a Person with a Disability?”:
• 19 of 38 companies which answered (50 percent) provide employees the opportunity
to self-identify as being LGBTQ (versus 58 percent in the 2019 report).
• 32 of 38 companies which answered (84 percent) provide employees the opportunity
to self-identify as being a Person with a Disability (versus 85 percent in the 2019 report).

KEY ACTION STEPS TO IMPROVE DIVERSITY
WITHIN THE MARKETING DEPARTMENT

Respondents were asked the open-ended question, “Are there any key action steps that have helped
your company improve diversity within the marketing department?” Representative feedback has been
grouped under the following broad areas:
• Talent Recruitment
• Retention

• External

TALENT RECRUITMENT

Diversity in Recruiting

• Ensuring a diverse candidate pool for each role being filled.
• We hold ourselves accountable for ensuring a diverse candidate pool for every job opening, including
internships and contractor/freelance roles.
• Focus on diverse interview panels, and ensure diverse candidates are interviewed for all open roles.
• Two years ago, we adopted the Rooney Rule in our recruiting practice. We will interview at least one
diverse candidate per role, if not more.

• Marketing Talent Acquisition team focused on recruiting women and diverse talent externally, specifically
for executive leadership.

Board and Senior-Level Accountability
• Each open position at director level and above is reviewed with our Leadership Committee before
a hiring decision is made (inclusive of all departments within the company).
• Our progress on diverse hiring is reviewed on a regular basis with our Board of Directors.
• Senior leaders are held accountable for building diversity in their organizations with specific
representation targets.

14 // A Diversity Report for the Advertising/Marketing Industry