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MEASURING DIVERSITY AT ANA MEMBER COMPANIES
3. ANA BOARD OF DIRECTORS AND MEMBER COMPANIES DIVERSITY SCORECARD

Ethnicity
The ethnicity in the marketing departments of participating Multicultural Percentage
ANA board and other member companies overall is 29 percent
multicultural in 2020 and 71 percent White (Non-Hispanic), 2020 29%
consistent with past studies. 2019 28%

2018 30%

Broken down by segment, in 2020 marketing departments overall are 7 percent African-American/Black,
10 percent Asian, 8 percent Hispanic/Latino, 2 percent Multiracial, and 2 percent Other/Not Listed.
Senior-level employees at participating board and other member companies are generally less diverse
than other levels.

African- Other/
American/ Asian Hispanic/ White (Non- Multi- Not
racial
Hispanic)
Latino
Black Listed
TOTAL 7% 10% 8% 71% 2% 2%

Senior-Level 5% 8% 8% 73% 2% 4%

Mid-Level/ 5% 10% 7% 73% 2% 3%
Upper End

Mid-Level/
Lower End 6% 10% 7% 72% 2% 2%

Entry-Level 9% 10% 9% 68% 2% 2%
Professional

Admin/Clerical/ 12% 8% 8% 67% 3% 2%
Support

Some numbers may not add up to 100 percent due to rounding.

Note: Ethnicity percentages have been adjusted slightly for 2018 and 2019. One three-year participant
in this study had grouped those who did not reply into the “Other/Not Listed” category, which led to
the inflation of that category as a result. In our adjustment we have now backed those numbers out for
2018 and 2019.

12 // A Diversity Report for the Advertising/Marketing Industry