Page 6 - FLIP BOOK - PRODIR - 2018 - PENS CATALOG

very, very alike. Only 1.5 percent of our genes are different
from those of our closest relatives, the chimpanzees.

At the same time, the probability that, of the 7 billion or so
people living on the earth, eight characteristics will only be
shared by the same two people, is astonishingly small: around

1 in 1,000 billion. We all come into the world with the same
genetic makeup, and could therefore slip into any identity we
might think of: anyone could become an Einstein or a Steve

Jobs if it wasn’t for other factors limiting this freedom.
But that’s another story.
You have probably guessed where we’re going with this:

there is also something of this fascinating interplay of diversity
and similarity in our writing instruments, too. They can
assume any identity you might think of, too – they are all about

being different but, despite all their individuality, they are
still identifiable as a Prodir writing instrument. A thousand
times different – and yet somehow always the same.

For this to work, we give you plenty to work with. Call it
our DNA, the assets shared by all Prodir writing instruments:
a timelessly superior stylistic idiom, a distinctive writing

experience, the pleasure of communicating, a good shot of
Swissness, a high life expectancy – and a kind of empathy
gene, because we always consciously design them to touch

people, simply because they are what they are – beautiful
and functional.
Just like you and I, our writing instruments are also

anything but a blank sheet of paper. Right from the outset,
they are marked by what makes us quintessentially Prodir.
But it is only through you, our customers, that these values and

characteristics acquire an unmistakeable face and every
writing instrument becomes unique. And that’s the amazing
thing about our work: you let us be ourselves so that you

can be yourselves. You are the ones who provide the face for
our writing instruments because you find yourselves in
what we are and what we do. That is probably the biggest

compliment that you can ever give anyone.

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