Page 20 - NSEPF - Mangzine - 13-08-2019 Final.cdr

Another pertinent issue is addressing the stigma from vocational education and blue collar jobs which has more to do
with prestige than employment. The youth needs to be taught that almost all the jobs today require skills in one form or
the other, which could be either technical domain skills or the soft skills. In order to make it aspirational, we need to
associate a sense of pride with skills which could be done through rewards and recognition and upgrading the skill
infrastructure to international standards. It is critical that skill development has vertical and logical horizontal pathways
to ensure that skill development is not terminal in nature. Adequate placement commensurate to one’s abilities remains a
major challenge which I happy to state we have been able to address to a major extent. We have initiated the process of
setting up Migration Support centres which would benefit our youth migrating for employment.
We have proactively taken numerous steps targeted towards addressing these issues, and still have a long way to go
making Jharkhand the ‘Skill Hub of India’ and becoming a model for rest of the country to emulate.

III) Policy initiatives and programmes of the society are driving skill development in the state
As far as the key training programmes being administered through JSDMS, three schemes are being run by the State.
First is Saksham Jharkhand Kaushal Vikas Yojna (SJkVY) under which training centers are located up to block levels
throughout the State so that training can be imparted at the doorsteps of the trainees. We have already ensured coverage
across all legislative assemblies. Second, Mega Skill Centres (also known as Deen Dayal Upadhyay Kaushal Kendras,
DDU-KK), which are aspirational centres of minimum 25,000 sq. ft. area setup with corporate support for knowledge
transfer and placements. Third is Employability Excellence with College Education and Learning (EXCEL), under which
training for soft/communication skills, and domain skills is given to college going students.
The first two programmes are both residential and non-residential, whereas EXCEL is a purely non-residential
programme.
All the courses are totally free of cost with regards to training, course material and boarding/lodging. Payments are made
to the TSP by JSDMS as per common cost norms.

Additionally, we do ensure that the courses selected under each programme or scheme are market driven, and lead to
employability. The scheme focuses on youths of the State in the age group of 18-35 years. Skill Development courses are
aligned to high impact sectors including Tourism & hospitality, Telecom, Security, Retail, Plumbing, Logistics, IT/ITES,
Electronics, Domestic Worker, Construction, Capital Goods, BFSI, Beauty & Wellness, Automotive, Apparel, and
Agriculture etc.

Furthermore, the flagship scheme of Pradhan Mantri Kaushal Vikas Yojana is being implemented under their CSSM
component. Jharkhand has received a skilling target of 57,668 to be completed in the next three years, and JSDMS has
empanelled 20 Training Partners and have allocated the target to achieve its mandate.

With respect to key Policy Initiatives, JSDMS has launched the JHARKHAND SKILL POLICY in January 2018, which
focuses on harnessing the ‘Demographic Dividend’ in a youthful state like Jharkhand. It focuses on few overarching
objectives such as Making Skill Training Aspirational, Skill Development Infrastructure Creation, Incentives for Capacity
Creation, Embedding Skills in Education and Vocationalization of Secondary & Higher Education 6. Preparing for
Industry 4.0 through CoE, Big Data, Robotics, etc.

17