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Lawyers and Accountants 2019 -

Collaborative knowledge management involves bringing organizations together to transform
collaborative learning into intellectual assets by capturing, storing, retrieving, and disseminating
knowledge that adds value. Knowledge of organizations needs to be known and recognized by
individual professionals.

“Collaborative knowledge management requires appropriate information technologies that
promote foster collaborative relations. It also requires management systems in place that
promote and foster the notion of collaborative learning. Integral to the success of this
synthesis is the ability for the collaborative partners to transfer knowledge. First, they must
be able to transfer the knowledge within each parent organization across the project, and
second, the parent organizations must be able to transfer the knowledge gained at the
project level back into the organization. In this sense, there should be specifically-designed
processes for capturing and sharing knowledge in addition to the knowledge management
tools outlined above. There must be a commitment to knowledge transfer and clear
procedures regarding what knowledge is captured and transferred, and what knowledge is
not important. Ideally, all professionals, irrespective of seniority or role, will be able to
recognize the inherent value of learning.”109
4. Websites
There are two types of websites, the most common being a passive provider of information: an online
newspaper or Rolodex.
The second is one that creates interaction and relationships. This should tie into internal education
and relationship development. This has been already done on AILFN.com and
LawyersAccoutants.com.

Aside from individual organizational memory, it is critical that collaborative learning and knowledge
is captured and stored in an easily-accessible way. Human memory serves a critical function for
survival. For a professional, having a system on which to rely for client representation is a form of
professional survival. The right website can provide this type of system.

109 Tyrone Pitsis, Martin Kornberger & Steward Clegg, The Art of Managing Relationships in Interorganizational Collaboration, CAIRN.INFO (2004)
https://www.cairn.info/revue-management-2004-3-page-47.htm.

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