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CxO / LoB Knowledge Best Practices





                                                         How do you earn “Equal Business Stature”?



          CXO / LINE-OF-
          BUSINESS                                       o    Confidence - have the confidence that you are the functional equal to whomever you are meeting.
          KNOWLEDGE                                      o    Know your customer - Have a functional understanding of the current situation and potential
                                                              barriers to business change the target executive might be facing.

                                                         o    Speak the right language - Have the right conversation with the right person.  Use the language
                                                              and metrics that are of interest to the person to whom you are talking or corresponding.

                                                         o    Thought leadership - Executives place a very high value on good ideas.

                                                                  o   One of the best ways to increase your visibility and credibility with executives and business decision makers.
                                                                  o   Represents new thinking, a different approach that they are not already implementing.

                                                                  o   Use references and success stories to build your credibility as a source of ideas.
                                                                  o   A valuable idea Is tied to the executive being more trusting of you and viewing SAP as a credible source of ideas.
                                                         o    Articulate your big or bold ideas clearly aligned to their initiatives and objectives.

                                                                  o   Your idea isn’t expected to be fully developed, but should meet these standards:

                                                                           o   Links to a trigger point important to my area of direct responsibility.

                                                                           o   Represents new thinking, perhaps even a change in direction to achieve superior results.
                                                                           o   Seems credible, real and well-thought-out.
                                                                           o   Not immediately apparent it should be delegated.







         © 2017 SAP SE or an SAP affiliate company. All rights reserved.  ǀ  INTERNAL    |     Scott Schwartzman, SCP Global CoE
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