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everything you’d want or need to dress you up or
                                                                dress up your bike. Or heck, demo virtually every
     There is a rumble building on the horizon in               kind of bike on the market - custom, V-Twin or
     anticipation of the 76th Annual Sturgis® Motorcycle        metric. It’s like being a kid again, in a candy store.
     Rally™. August 8-14, 2016 has the potential to be          Only better! Because in addition to the bikes there
     one of the greatest and perhaps largest gathering of       are concerts and races and bike shows, five blocks
     motorcycle enthusiasts of all time. The time is            of Main Street bikes-only street vibe, the 14th
     drawing near quickly that we will be right smack dab       Annual Mayor’s Ride, Michael Lichter’s annual
     in the middle of Main Street madness, celebrating          exhibit, the Sturgis Motorcycle Museum & Hall of
     the 76th year of the Sturgis Rally.                        Fame, organized rides, some pretty impressive
                                                                watering holes, custom legends, blue skies and
     Many of you are planning to attend this epic event         warm, sunny days.
     and will become a part of Sturgis® Motorcycle
     Rally™ history. Sturgis offers one of the best biker       The Ride is taking place on Sunday, August 7. The
     experiences in the world that is anticipated by            Pool Party is scheduled for Tuesday, August 9.
     thousands of fans months, even years in advance.
     The magic of the Hills is mesmerizing and the              Carey Hart is returning to the Sturgis Rally this year
     roads, well; there are few places on this good earth       after attending the 75th Sturgis® Motorcycle Rally™
     that offer this kind of riding.                            as the Grand Marshall of the Mayor’s Ride. This
                                                                year, you are invited to join Carey and company to
     Incredible roads like Needles Highway, Iron                be a part of a new charity event called the ‘Good
     Mountain Road, the Wildlife Loop, Vanocker Canyon          Ride’.
     Road and Spearfish Canyon take you to amazing
     destinations - Mount Rushmore National Memorial,           All bikes and riders are welcome to be a part of this
     Custer State Park, Crazy Horse Memorial, Bear              unique riding event. The ride will leave from Indian
     Butte State Park, the Badlands and Devil’s Tower           Motorcycle Sturgis at 2130 Main Street in Sturgis at
     National Monument. Highway 14A’s big, wide turns           10:00am on Sunday, August 7. The ride will end in
     transport you to the infamous town of Deadwood             Belle Fourche where lunch will be served. All
     and the mining town of Lead, and the awe inspiring         participants will receive some sweet memorabilia in
     Highway 385 meanders past towns like Hill City,            your own swag bag. Participants will also be invited
     Silver City and Custer, all contained in the Black         to a one of a kind pool party hosted by Bell Helmets
     Hills National Forest. It’s breathtaking and it’s          on Tuesday evening at the Broken Spoke.
     glorious and it will make you want to return each
     year.                                                      Register for the Carey Hart Good RideRegistration
                                                                for the Good Ride is $176 per person. Proceeds
     The Sturgis® Motorcycle Rally™ is the experience           from this ride will benefit the Sturgis Brown High
     of a lifetime in a place where local people can still      School Welding class. Space is limited to 125 so
     show you a thing or two about hospitality and              pre-registration is recommended.
     visiting exhibitors can show you anything and
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