Page 230 - [Uma_Sekaran]_Research_methods_for_business__a_sk(BookZZ.org)

214 MEASUREMENT: SCALING, RELIABILITY, VALIDITY

The companies that make products I 1 2 3 4 5
buy don’t care enough about how
well they perform.
The quality of products I buy has 1 2 3 4 5
consistently improved over the years.

Neither
Strongly Somewhat Agree nor Somewhat Strongly
PRICE OF PRODUCTS Disagree Disagree Disagree Agree Agree
Most products I buy are overpriced. 1 2 3 4 5
Businesses could charge lower prices 1 2 3 4 5
and still be profitable.
Most prices are reasonable considering 1 2 3 4 5
the high cost of doing business.
Competition between companies keeps 1 2 3 4 5
prices reasonable.
Companies are unjustified in charging 1 2 3 4 5
the prices they charge.
Most prices are fair. 1 2 3 4 5
In general, I am satisfied with the 1 2 3 4 5
prices I pay.

Neither
Strongly Somewhat Agree nor Somewhat Strongly
ADVERTISING FOR PRODUCTS Disagree Disagree Disagree Agree Agree
Most advertising provides consumers 1 2 3 4 5
with essential information.
Most advertising is very annoying. 1 2 3 4 5
Most advertising makes false claims. 1 2 3 4 5
If most advertising was eliminated, 1 2 3 4 5
consumers could be better off.
I enjoy most ads. 1 2 3 4 5
Advertising should be more closely 1 2 3 4 5
regulated.
Most advertising is intended to deceive 1 2 3 4 5
rather than to inform consumers.

Neither
Strongly Somewhat Agree nor Somewhat Strongly
RETAILING OR SELLING Disagree Disagree Disagree Agree Agree
Most retail stores serve their customers 1 2 3 4 5
well.
Because of the way retailers treat me, 1 2 3 4 5
most of my shopping is unpleasant.