Page 234 - [Uma_Sekaran]_Research_methods_for_business__a_sk(BookZZ.org)

CHAPTER

10 DATA COLLECTION METHODS

TOPICS DISCUSSED

SOURCES OF DATA
• Focus Groups
• Panels
• Unobtrusive Sources
DATA COLLECTION METHODS
• Interviewing
• Unstructured and Structured interviews
• Tips for Interviewing
• Face-to-Face and Telephone Interviews
• Computer-Assisted Interviews
• Questionnaires and Questionnaire Design
• Personally Administered Questionnaires and Mail Questionnaires
• Principles of Wording
• Principles of Measurement
• General Appearance of the Questionnaire
• Electronic Questionnaire Design and Surveys
• Observational Studies
• Participant and Nonparticipant Observation
• Structured and Unstructured Observation
• Projective Tests
MULTIMETHODS AND MULTISOURCES OF DATA COLLECTION
SETTING WHEREFROM DATA ARE COLLECTED
INTERNATIONAL DIMENSIONS OF SURVEYS
MANAGERIAL ADVANTAGE
ETHICS IN DATA COLLECTION

CHAPTER OBJECTIVES

After completing Chapter 10, you should:
1. Know the difference between primary and secondary data and their sources.

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