Page 10 - PowerPoint Presentation

Exhibit Social Media Activation Plan
Pre-Event
• Twitter: 4 tweets leading up to the event.
• Retweets of @CIAAFORLIFE - #CIAATOURNEY

Event Social Media – Mike Street and Ricki Fairley to send photos and content to Burrell
• On-site photographer/videographer to deliver images/video to Burrell daily for review/editing/posting
• Twitter snackable pics/videos from images of the AARP booth and any other events
• Twitter engagement, retweeting, and photo sharing from select images as delivered from photographer

Post Event Social Media management
• Event recap/sizzle real from images and video from the event
• Analytics report and recap of engagement/impressions

Photos Shot List:
Photo:
• Shots of conference attendees engaging at the AARP booth area, such as:
o Guests entering/networking in the booth near AARP specific signage
o Candid and posed shots of high ranking members with AARP staffers
o Candid shots of lounge attendees engaging with each other and doing AARP booth activities
o Shots of people near AARP branded collateral (i.e. t-shirts, buttons, etc.)
• Conference attendees engaging with booth activities
• Photos of AARP members with voter pledge cards

CIAA App Download:
PA announcements in Spectrum Arena direct ticket holders to AARP booth; exhibit staff encourage download
of app to enter $100 gift card giveaway.

Photo and Video Delivery Format
• The ideal file formats are MOV or MP4. In other words, the resulting file name will look something like
AARP.mp4 or AARP.mov. The ideal Facebook video dimension is 720p (frame size of 1280px wide by
720px high).
• Video content can be sent to mstreet@Burrell.com via WeTransfer, Drobox, or Google Drive

http://www.ciaatournament.org

· Facebook: https://www.facebook.com/TheCIAA

· Twitter: @CIAAFORLIFE

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