Page 7 - PowerPoint Presentation

Booth Activation

Conference Attendees: The CIAA basketball ticket holders in the
Spectrum Arena will have the opportunity to provide contact information to
receive premium items and a $100 gift certificate for one lucky attendee.

Exhibit Activation Elements – Goal: Collect contact information
at exhibit booth
•Booth setup – Includes (2) banner ups, tv monitor displaying AARP MCL
videos,Wealth backdrop, caregiving or wealth collateral and premium items.

•Data Capture – use Selfie cam and memory block game (featuring CIAA
schools) to capture information – mini basketballs, lip balm/mints,
smartphone neck bands, hand sanitizer, tote bags (3,000 pieces total).

•Social media booth activation support as part of call-to-action – have
attendees download app to enter for $100 gift card giveaway (10 cards – 1
per winner per game time) and (5 cards for Fan Fest (1), Super Saturday (1),
Spectrum Pavilion (1) and general public (2) – 2,500 – 3,000 data goal.

Date Time Activity Notes

THURSDAY, 5:00 A.M. – Exhibit Move-In - Boxes should Set up Banner ups (each side
FEBRUARY 28 7:00 A.M. be delivered to arrive at of booth)
Spectrum Center on 2/25/18 Set up TV with USB of
11:00 A.M. – videos (back of booth) –
9:00 P.M. 10:30 A.M. – TEAM HUDDLE video runs and/or hashtags
Place six-foot table at back
11:00 A.M. – BOOTH OPENS – of booth
ALL DAY Place premiums and
▪ SOCIAL MEDIA brochures under both tables
▪ #AARPHEREWITHYOU and back of booth
▪ SELFIE CAM
▪ CIAA SCHOOL TILE
MEMORY GAME
FRIDAY, MARCH 1 11:00 A.M. – 7:30 A.M. – TEAM HUDDLE
10:00 P.M. 8:00 A.M. – BOOTH OPENS –
ALL DAY
▪ SOCIAL MEDIA
▪ #AARPHEREWITHYOU
▪ SELFIE CAM
▪ CIAA SCHOOL TILE
MEMORY GAME 7