Page 3 - PowerPoint Presentation
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THE 2019 CIAA TOURNAMENT – “LIVING THE LEGACY”
Overview
The Central Intercollegiate Athletic Association (CIAA) is one
of American’s oldest athletic conferences and the
quintessential cultural experience with a myriad of events
appealing to African American fans, students and alumni. The
CIAA Basketball Tournament experience includes educational
programming, community engagement, Fan Fest, Super
Saturday, step-shows, concerts, and most importantly, 22
action-packed basketball games. It’s also one of few basketball
tournaments in the nation that features men and women
competitions in the same facility, during the same week.
The CIAA reaches over 9 million people with over 100,000
social media followers. Over the past 10 years, the CIAA has
generated over $325 million in economic impact for the
“Queen City”, Charlotte, N.C., while annually generating over
$55 million for the host city and has secured over $20
million in scholarship dollars for its member institutions over
the past 13 years, averaging $1.5 million annually.
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