Page 7 - NAACP Playbook 7.15.19

Social Media Activation Plan

Pre-Event •

Twitter: 2-3 tweets leading up to the event. •

Event Social Media

•On-site photographer/videographer should deliver images/video to IOne
daily for review/editing/posting

•Facebook slide show videos from images of the AARP workshop and any
other events
•Twitter engagement, retweeting, and photo sharing from select images as

delivered from photographer

Post Event Social Media management
•Event recap/sizzle real from images and video from the event
•Analytics report and recap of engagement/impressions

Photos Shot List:Photo:

•Shots of conference attendees engaging at the booth
•Images from $50 gift card drawing(s) – (2) Sat., (2) Sun; (1) Mon.
•Images of attendees signing RX petition

•Images from President’s Reception, LGBTQ Workshop/Reception, Awards Dinner
o Guests entering/networking in the booth near AARP specific signage
o Candid and posed shots of high-ranking members with AARP staffers
o Candid shots of lounge attendees engaging with each other and doing AARP booth activities
o Shots of people near AARP branded collateral (i.e. t-shirts, buttons, etc.)
o Individual photos of speakers/celebrities
o Group photos
o Scenic shots, showing event signage and general view of the scene
o Short videos of speeches/activities

Photo andVideo Delivery Format
•The ideal file formats are MOV or MP4. In other words, the resulting file

name will look something like AARP.mp4 or AARP.mov.The ideal Facebook
video dimension is 720p (frame size of 1280px wide by 720px high). 9

•Video content can be sent to Slack