Page 8 - NAACP Playbook 7.15.19

BoothActivation

TheAARP booth number is 418 – 10’x10’ booth space

Booth Set Up
• Friday, July 19, 2019: 12:00 P.M. to 5:00 P.M.

Exhibit Dates &Times
• Saturday, July 20 11:00 A.M. to7:00 P.M.
• Sunday, July 21: 12:00 A.M. – 6:00 P.M.
• Monday, July22: 12:00 P.M. to 7:00P.M.
• Tuesday, July23: 12:00 P.M. to 4 :00 P.M.

***Tear-down: Tuesday, July 23, 4:00 P.M. to10:00 P.M.

Exhibit Activation Elements – Goal: Collect contact information
for up to 500attendees

•Booth setup – Includes (2) banner ups, tablecloths for two tables, premiums

•Activitiesper day:StopRXGreedPetitionSigning

•$50 Gift card drawing takes placeSaturday, 7/20/19– Monday,7/22/19.
• Data CaptureActivities:
• Stop RX Petitions
• RX Petition T-shirts
• Pens
• Mint/Lip balm combos
• Stop RX Greed keychain
• Banner Ups
• Tablecloth - Red
• Gift card drawing - (2) Sat., (2) Sun., (1) Mon

•Social media booth activation support call-to-action – have attendees post
prescription greed commitment using hashtags -
#AARPInOurCommunity, #StopRXGreed

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