Page 11 - TJFR Playbook-converted_Neat

Exhibit Social Media Activation Plan
Pre-Event
• Twitter: 2-3 tweets leading up to the event.
• Retweets of Tom Joyner Family Reunion content

Event Social Media – Mike Street and Ricki Fairley to send photos and content to Burrell
• On-site photographer/videographer should deliver images/video to Burrell daily for review/editing/posting
• Instagram snackable pics/videos from images of the AARP booth and any other events
• Twitter/Instagram engagement, retweeting, and photo sharing from select images as delivered from
photographer

Post Event Social Media management
• Event recap/sizzle real from images and video from the event
• Analytics report and recap of engagement/impressions

Photos Shot List:
Photo:
• Shots of conference attendees engaging at the AARP booth area, such as:
o Guests entering/networking in the booth near AARP specific signage
o Candid and posed shots of high ranking members with AARP staffers
o Candid shots of lounge attendees engaging with each other and doing AARP booth activities
o Shots of people near AARP branded collateral (i.e. t-shirts, buttons, etc.)
• Conference attendees engaging with booth activities
• Photos of AARP members with voter pledge cards

Voting Questions:
In 25-words or less tell the AARP audience why it's important to vote in the upcoming mid-term elections.
How does voting make you feel?
Why is it important for the African-American community to register to vote and show up at the polls in
November?
Do you think one vote can make a difference? Please explain. Tell us how it does… or give an example of
when it did.

Photo and Video Delivery Format
• The ideal file formats are MOV or MP4. In other words, the resulting file name will look something like
AARP.mp4 or AARP.mov. The ideal Facebook video dimension is 720p (frame size of 1280px wide by
720px high).
• Video content can be sent to mstreet@Burrell.com via WeTransfer, DropBox, or Google Drive

http://familyreunion.blackamericaweb.com/

· Facebook: https://www.facebook.com/TomJoynerMorningShow
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· Twitter: @TJMShow

· Instagram: @FlyJockTomJoyner