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Booth Activation

Conference Attendees: Tom Joyner Family Reunion attendees will have
the opportunity to provide contact information to receive books, t-shirts,
buttons and wristbands.

Exhibit Activation Elements – Goal: Collect contact information
at exhibit booth
•Booth setup – Includes (2) banner ups, tv monitor displaying AARP Voter
Engagement videos, voter pledge cards, Wealth space for Listening
comments.

•Data Capture – use Selfie cam and voter pledge cards to capture
information – books,T-shirt, button, wristband giveaway (850).

•Social media booth activation support as part of call-to-action – have
attendees share testimonials and reasons to register to vote - goal will be to
continue engagement during and post-event with AARP educational
information.

Date Time Activity Notes

Thursday, 8/30/18 9:00 A.M. – Exhibit Move-In Set up Banner ups (each side
6:00 P.M. Boxes should be delivered to of booth)
booth to set up – Alisa Joseph Set up TV with USB of
videos (back of booth) –
video runs and/or hashtags
Place six-foot table at back
of booth
Place premiums and
brochures under both tables
and back of booth

Friday, 8/31/18 8:00 A.M. – 7:30 A.M. – TEAM HUDDLE
7:00 P.M. 8:00 A.M. – BOOTH OPENS –
ALL DAY
▪ SOCIAL MEDIA
▪ #AARPHEREWITHYOU
▪ SELFIE CAM
▪ WRISTBAND GIVEAWAY
▪ VOTER PLEDGE CARD
GIVEAWAYS
▪ LISTENING WALL
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