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THE DEVELOPMENT OF PLANT-BASED
                                              MEAT AND CHEFS’ VIEWS AND OPINIONS

                                              ON IT








                                                                                                         Poster
                                              CHEUNG Man Kit
                                              BA (Hons) in Culinary Arts and Management
                                              Department of Hospitality and Business Management





    OBJECTIVES                                RESEARCH BACKGROUND

    •   How does the general public view      Plant-based meat has a long history and is popular in foreign countries. In
       plant meats                            China and Hong Kong, not many restaurants use it and people don’t know
    •   In comparison to normal meat          about it. The research studies what Hong Kong chefs know about plant-based
       products, can we genuinely say         meat and aims to understand the current plant-based meat technology and
       that plant-based meat has a better     future development trends.
       nutritional composition?
    •   Why plant-based meat is not so        METHODOLOGY
       popular in Hong Kong?
                                              •   Quantitative Surveys: It was carried out using structured questionnaires
                                                 among 110 chef in Hong Kong. The measure variables used were economic
                                                 expectations, environmental benefits and adoption intent.
                                              •   Ethical Compliance: Anonymized data collection, storage which is encrypted
                                                 and the permission of ethics board at THEi was executed.

                                              FINDINGS

                                              The respondents’ understanding is very superficial of the plant-based meat.
                                              People are not familiar with most of the popular plant-based meat and plant-
                                              based product brands in foreign countries They hope that someone can cook
                                              it for them, instead of understanding the characteristics of plant-based meat by
    ABOUT THE INVESTIGATOR                    themselves. Most of the respondents hope to buy the same amount of plant-
                                              based meat as regular meat at a lower price. Even when asked how long it
    I am just a young man who likes to        would take them on average to buy plant-based meat products after trying
    learn about different things and has      them, nearly half of the respondents chose not to buy them again. Nearly 40%
    a curious attitude towards different      of people have bought only once every few months.
    things. I also like some books about
    reasoning and hiking. Then for my
    future development, I hope to have
    a stable job and continue to work in
    the catering industry, with a focus
    on Western cuisine.  And I hope I
    can always maintain my passion for
    cooking and that spirit of research, as
    well as the ability to seek the truth. My
    FYP supervisor is Ms Joyce WONG.







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