Page 15 - Thirst Magazine Issue 1 (Feb 2017)
P. 15

ART,








                                                                       LOVE AND








                                                                   COCKTAILS










                                                                    By Kim Choong

                                                                    Photos via Cocktail Professor






















                M          agneet Festival 2011, a creative crowdsource  chose to follow his passion for hospitality, where he


                           festival in Amsterdam. That’s where Jarl de  had 15 years experience and had created a name for
                           Vries and Teisje Van Emmerik met. Jarl was  himself, by winning cocktail competitions. Teisje
                           running the cocktail bar and Teisje did the
                                                                had this great idea about combining everything
                           marketing for the festival.
                                                                nerdy as the name sounds, it is as nerdy as it gets.
                     Both love creativity and have experience in art   they knew into one venture – Cocktail Professor. As
                  and advertising. Teisje still owns the creative and   So Jarl continued making cocktails but with
                  marketing agency she started in 2011. Jarl studied   the help of Teisje, combining their knowledge in
                  Advertising at the Art Academy.               branding, arts and research, they can now focus
                     When the two met, Jarl had just quit his   on creative work. From the recipes, photographs,
                  advertising career. He didn’t like that it was too   drawings, menus and presentations of their
                  commercial and missed the creative freedom. So he   cocktails, the creative space is unlimited.

                                                                                                                 15





      CocktailProfessor_THIRST.indd   15                                                                      13/2/2017   1:34:15 AM
   10   11   12   13   14   15   16   17   18   19   20