Page 22 - Zakat & Waqf: Impact on Women and Community Development

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© Zakat & Waqf: Impact on Women and Community Development
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running their enterprises, even from their socio-cultural environment
(Jamali, D., 2009).

Motivation
An entrepreneur needs a particular need, want, urge, or drive that
inspires them to tenaciously maintain a path of action in order to
achieve commercial goals. The perceived significance of the income in
helping the woman entrepreneur support herself and/or her family
could be used to gauge motivation. Other factors including a woman's
ability to negotiate within her home and how she balances her work
and personal lives can also be explained by motivation, including her
attitude towards business as a career option. Work-related behaviours
are started by a combination of internal and external circumstances,
which also define their form, direction, intensity, and life cycle
(Khaleque, A., 2018).

The "Push" and "Pull" categories of influences on a woman's desire to
start her own business can be used to group these elements. Women
may choose to devote their time and effort to entrepreneurship over
other pursuits due to push factors (Naser, K., Mohammed et al., 2009).
These include low household income, unemployment, the absence of
workable opportunities, a lack of job satisfaction, poor negotiation
skills, power imbalances at home, a lack of decision-making flexibility,
etc. Pull forces, on the other hand, are what entice women to view
entrepreneurship as a sensible and appealing professional path.
Flexible work schedules, the ability to employ others, the desire for
social recognition, the opportunity to draw on one's past experiences
and education, family support and encouragement, market
opportunities, the potential to pick up new knowledge and skills,
financial independence, more negotiating power at home, more
control over household decisions, and social status are all pull factors.

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