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Student Affairs and Enrollment Management

Opportunities, Barriers, Strategies and Next Steps
Major Opportunities
 Enhance or building new facilities (Residential, Dining and Recreation Center)
 Secure funding for additional personnel (replacing Title III, Financial Aid, Admission)
 Support for case manager staff
 Additional funding for scholarship
Major Barriers
 Development of customer services
 Enhancements of process automation
 Continuity of recruiting and branding messaging
 Lack of transparency in a culture that needs integration
 Lack of a fully developed culture that support the goals (both internally & externally)
Strategies
 Automate ALL student “front-end” processes (Admissions, Financial Aid, etc.)
 Develop a measurement system for student engagement & link it to student success
 Work with marketing and communication to develop the “messaging” around recruiting students.
Disseminate the “one message” to all stakeholders.
 Align student indicators with the Student Success unit(s) to ensure “comprehensive” assessment and
approach to student success
Possible Task(s)/Next Steps Responsible Accountable Consulted Informed
Reengineer front-end process for students Financial Aid, VP for Student President, Students
entering the University Admission, Affairs Executive
Scholarship, Vice
Housing President,
Board
Review marketing and branding recruiting Enrollment VP for President Board,
materials. Create a communication plan Director, Students University
for disseminating the information to all Marketing, Affairs, community
stakeholders. Communication Executive Vice
Directors President
Develop a “linkage” measurement system Director of 1 VP for Student Vice President,
st
with Student Success to align student & 2 year Affairs, President Students
nd
success goals experience, Associate VP
Assistant for Student
(Associate VP Success
for Student
Affairs)
Develop a comprehensive enrollment plan Enrollment VP for Student Vice President,
(traditional, online, adult learning, etc.) Management, Affairs President Board,
Budget Budget

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