Page 2 - 10052 WORSH Marketor Issue 79.indd

The Master’s

Column
SUMMER 2018 ISSUE 79

The Livery Company Magazine
for Marketing Professionals
It is an enormous participation in the Interlivery Shoot,
honour to be and my Master’s Trip to Cyprus.
elected Master of We have admitted Freemen and
the Worshipful
Contents Company of clothed Liverymen at our Ceremonial
Marketors for Courts and our Liverymen have taken
part in the Shrieval Elections at
Installations at Goldsmiths’ Hall 4 2018. I want to do &RPPRQ +DOO ZKHUH IRU WKH ÀUVW WLPH LQ
my best to give many years, there was a contested
New Freemen 7 the Company an HOHFWLRQ IRU WKH RIÀFH RI QRQ
interesting and Aldermanic Sheriff. Indeed, some of our
Suite for Brass Quintet 8 entertaining programme for this year, to members helped with the candidates’
help advance our chosen profession campaigns. This was a real chance to
Rededication and the name and fame of the see City democracy in action.
& Spring Luncheon 10 Company, but above all to be a good
steward who hands over the Company 0\ WKHPH IRU WKH \HDU UHÁHFWLQJ P\
to his successor in at least as good a own background in information
GDPR 14
state as he found it. technology is ‘The 2020 CMO’. How will
the new technology change the
Business Lectures 17, 18, 19 & 20 In this Spring/Summer edition of the practice and profession of Marketing?
0DUNHWRU \RX ZLOO EH DEOH WR ÀQG D How will the CMO’s role change as a
Master’s Trip to Cyprus 28 record of the activities of the Company result? How should the CMO respond to
from January to the beginning of July.
the risks and opportunities thrown up by
13th Marketors’ Golf Day 35
We have held the Great Events, with the new technology? What strategies
Installation at Goldsmiths’ Hall, our will make the most of opportunities
Annual Rededication Service at St while minimising risks?
Bride’s together with Spring Lunch at The rate of change is so rapid that
Stationers’ Hall, and a very successful focusing on today is too late and even
Regular Features Livery Dinner at a new venue for the the midterm future almost impossible to
Marketors – the Charterhouse.
predict. To get a clearer view, the focus
Master’s Column 2 2XU VRFLDO HYHQWV LQ WKH ÀUVW KDOI RI WKH is on 2020, when today’s emerging
year have included two City Walks, a technologies will have matured and
Getting to know 32 tour of St Paul’s, a visit to the Ceremony the bleeding edge technology of
of Beating Retreat in Whitehall, a very today will already be in general use by
Book Shelf 33 successful Marketors’ Golf Day, early adopters.

Diary Planner 36

Who’s Who 36

Master’s Cyprus Trip - most of the party in the amphitheatre
at Kurion

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Photography at the Installation Dinner by Ben Fisher
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Photography at the Rededication & Spring Luncheon Court Assistant Carole
by Ian Tuttle Seawert and Alan Banister at
Other photography courtesy of our members. Golf day winning team Goldsmiths’ Hall

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