Page 3 - 10052 WORSH Marketor Issue 79.indd

Richard Christou
Master

As we all know, the developments in technology and its incumbent culture, 0DUNHWRU WKH ÀUVW IRXU EXVLQHVV OHFWXUHV
information and communications we will not be able to communicate will also have been held, and you can
technology (ICT) are having a effectively with our customers, and so read about them not only in this edition
profound effect on societies and become irrelevant to them. RI WKH 0DUNHWRU EXW DOVR LQ P\ ÀUVW IRXU
cultures across the globe. Short of a In considering the threats and Master’s Blogs already posted on the
global catastrophe, the rate of change opportunities facing the CMO now, I am 0DUNHWRUV· ZHEVLWH ,Q WKH ÀQDO OHFWXUH
will accelerate in ways that only the attempting, in a modest way, to in the series, How to survive as a CMO,
more radical futurologists are H[DPLQH VRPH RI WKH QHDU WLPH LVVXHV
attempting to predict. they will have to deal with to operate on November 20, Roger Leek, former
Global HR Director Fujitsu Limited, will
To take one simple example: the successfully in this rapidly changing be holding a workshop, focusing on the
discussion on the digital divide. This world. Perhaps the basic question is characteristics, talents and training the
started by looking at whether those – what sort of world would we like this to 2020 CMO needs to survive and
living in poverty would be excluded be? Is it one based purely on
from the digital economy by their technology that performs superbly with prosper in the new world.
inability to buy a PC or connect to the less and less need for human The next event studying my theme will
internet. But the advent of powerful and intervention or one where the new be the conference in Cambridge on
cheap smart phones has made that technology is harnessed to sustain and September 7, hosted by the
aspect of the discussion null and void. develop values that have held good in Cambridge Judge Business School, with
the market place for thousands of years:
The real question on the digital divide quality, integrity and customer care. the participation of speakers from the
today is how we use technology. This is School (including Professor Jaideep
a question of culture, which separates A number of distinguished speakers will Prahbu, Director of the Centre for India
generations rather than social classes. focus on my theme at our Great Events, & Global Business) and from Fujitsu Ltd
Children learn to access the digital at a series of business lectures, at a (including Duncan Tate, Senior Vice
world well before they are at school, conference in Cambridge on 3UHVLGHQW 0DLQ %RDUG 'LUHFWRU 7KH Á\HU
and their use of ICT is intuitive. They September 7 and at our annual City has already been sent out and it would
take technology and its capabilities for lecture on October 11. be good to see as many of you as
granted – it is a natural part of their Sir Peter Gershon, chairman of the
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Millennials, let alone those of us who Master of the Worshipful Company of interesting day.
were born before personal computers Information Technologists, spoke on the For me this has been a very busy and
existed.
theme at the Installation Dinner and very interesting six months. I hope that
It is obvious that unless we, as the Spring Lunch respectively. By the you enjoy reading all about it in The
Marketors, come to grips with the new time you receive this edition of the Marketor.

Laurie Milner, Lynda Milner, Chris Brooks,
Court Assistant Annie Brooks, Mark Taylor,
Deborah Newson

Court Assistant Roz Morris, Liverymen Past Master Andrew Marsden, Alderman Vincent Keaveny, Past Master Brian Scanlon with his wife
Christine Hodder and Diane Morris Thelma and Liveryman Dennis Taylor

MARKETOR SUMMER 2018 marketors.org 3