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BUSINESS A25
                                                                                                                                     Monday 26 October 2015

Corporate Culture:

 Is Volkswagen so complicated only insiders can fix it? 

DAVID McHUGH                   from 1993 to 2002 and only     Employees work at the assembly line for the Golf VII at the VW plant in Wolfsburg, Germany
AP Business Writer             left the board chairman-       Wednesday Oct. 21, 2015.
WOLFSBURG, Germany             ship in April.
(AP) — Volkswagen’s effort     And the local government                                                                                        ( Julian Stratenschulte/Pool Photo via AP)
to fix its emissions scandal   and unions hold a lot of
will be largely led by com-    power, too.                    opaque and hierarchical.          dal broke out.                 petitor Daimler, a former
pany insiders. Some ex-        Lower Saxony, the Ger-         Employee representative           Toepfer acknowledged           top judge, to oversee legal
perts say it’s the only way,   many state where Volk-         Bernd Osterloh lamented           that the inside-outside        compliance.
given the German car-          swagen’s Wolfsburg head-       last month the need for “a        question has two sides:        Volkswagen also sought le-
maker’s unusually compli-      quarters is located, holds     culture in which it’s possible    “Before it’s known who was     gal clarification about Po-
cated structure and power      a 20 percent voting stake,     and permissible to argue          involved and how, there’s      etsch’s move to become
groups.                        giving it the legal right to   with your superior about          the danger that those put      chairman, said Hans-Gerde
Others, however, argue         block plant closures.          the best way to go.”              in charge of clarifying mat-   Bode, the company’s di-
the company is just com-       Employee representatives       Some question whether             ters were involved them-       rector of communications.
pounding its risks if it does  by law hold half of the        pressure to meet Volkswa-         selves.”                       “Knowing that these ques-
not bring an outsider to       board seats, and can also      gen’s target of passing           Volkswagen has made            tions would come up, we
change its ways.               veto important decisions.      Toyota as the world’s larg-       some effort to reach out-      obtained a legal opin-
Volkswagen has named a         Dirk Toepfer, a member of      est car maker led people          side, hiring U.S. law firm     ion ahead of time, which
new CEO and chairman           the parliament of Lower        to cut corners.                   Jones Day to find out who      made this change possible
since the scandal became       Saxony, presents a com-        Volkswagen achieved that          knew and did what in the       to undertake, because we
known Sept. 18. Both are       monly heard argument           goal in the first half of this    scandal. It has also brought   knew, yes, that will lead to
longtime employees.            in Germany: that the pe-       year, just before the scan-       in an executive from com-      multi-sided discussion.”q
The effort to find the guilty  culiarities of Volkswagen
and prevent a recurrence       mean company veterans
is in the hands of new CEO     are best positioned to lead
Matthias Mueller, who has      the clean-up.
been with the group for        “Volkswagen is a differ-
almost three decades.          ent world,” says Toepfer.
Mueller, who previously led    “That means this enterprise
Volkswagen’s highly profit-    functions under different
able Porsche brand, took       rules than other enterpris-
over when Martin Winter-       es. That’s why they need
korn resigned.                 someone that knows the
The new board chairman,        structure.”
Hans Dieter Poetsch, had       “Someone who comes
been chief financial offi-     completely from the out-
cer since 2003. There’s no     side and doesn’t know
indication he knew about       how the rules of the game
the decision to cheat on       go will fail at the cleanup.”
the U.S. diesel emissions      The management un-
tests with software installed  der Winterkorn also has
in engines. But he was a       been criticized as overly
member of the top man-
agement team in place          US factory output drops in sign of weak growth 
when the cheating took
place, a group of execu-       C. S. RUGABER                  up in the spring by cutting       less attractive, in other      two months. That’s left
tives that hasn’t yet been     AP Economics Writer            back on orders for new            countries.                     many businesses with ware-
formally cleared of involve-   WASHINGTON (AP) — U.S.         goods.                            Overall industrial produc-     houses full of unsold goods.
ment.                          manufacturing production       Overall industrial produc-        tion has increased just 0.4    With such large inventories
Mueller has promised           fell for the second straight   tion, which includes mining       percent in the past year, its  they see little need to order
a new, more open ap-           month in September as          and utilities, fell 0.2 percent,  weakest showing since the      new products.
proach.                        factories cranked out few-     also its second straight          Great Recession.               Big overseas economies
The question is, will Volk-    er appliances, computers,      decline. Mining output            “In 2015 it has been one       are grappling with slower or
swagen identify the guilty     and electronics.               plunged 2 percent as en-          thing after another ham-       nonexistent growth, includ-
— but miss the chance to       Factory output declined        ergy companies sharply            mering manufacturing in        ing China, Canada, Eu-
change the culture that        0.1 percent, the Federal       reduced oil and gas drill-        almost everything except       rope, and Brazil. Canada,
enabled the scandal in the     Reserve said this weekend,     ing. Utility output rose 1.3      motor vehicles,” Michael       the United States’ largest
first place?                   following a drop of 0.4 per-   percent.                          Montgomery, an econo-          trading partner, is in reces-
Volkswagen can be a            cent in August. Manufac-       Factories have had a tough        mist at HIS Global Insight.    sion.
complicated place to fig-      turers also cut back on pro-   year and there is little sign     Auto sales jumped nearly       China and Brazil had been
ure out.                       duction of steel and other     of improvement any time           16 percent in September        critical sources of demand
The billionaire members        metals.                        soon. A strong U.S. dollar        from a year earlier and are    for American-made indus-
of the Piech and Porsche       The decline suggests that      and weak overseas growth          at the highest level in a de-  trial machinery, such as
families collectively con-     a strong dollar, weak over-    have hammered U.S. ex-            cade. That has boosted         mining trucks, construction
trol a majority of the voting  seas economies, and cau-       ports. The dollar has risen       auto production, which 0.2     equipment, and agricul-
rights through their holding   tious U.S. consumers are       about 13 percent in value         percent last month.            tural machines. Their eco-
company, Porsche Auto-         holding back factory out-      against other currencies in       But outside of cars, Ameri-    nomic slowdowns have hit
mobil Holding SE.              put. Many companies are        the past 12 months. That          cans are spending cau-         sales and profits for com-
They include Ferdinand         also focused on reducing       makes U.S. products more          tiously. Retail sales have     panies such as Caterpillar
Piech, who served as CEO       stockpiles that were built     expensive, and therefore          barely grown in the past       and United Technologies.q
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