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BUSINESSMonday 1 February 2016

Greece, creditors start new                                                           Insider Q&A: Choice Hotels Steve
round of bailout talks Monday 
                                                                                      Joyce sees monster summer 

Protesting farmers block a vital point on a highway, the toll sta-                                                                                                          to each other, the millenni-
tions at Malgara village, near the northern Greek city of Thes-                                                                                                             als just sit and text.
saloniki, Friday, Jan. 29, 2016.                                                                                                                                            Q: Do guests want chain
                                                                                                                                                                            hotels to look identical?
                                                                    Associated Press                                                                                        A: No. That’s the big
                                                                                                                                                                            change. They want the
                                                                                                                                                                            hotel to have a sense of
                                                                                                                                                                            place. They don’t want it to
                                                                                                                                                                            look like it could be placed
                                                                                                                                                                            anywhere. So we have re-
                                                                                                                                                                            gionally-themed concepts
                                                                                                                                                                            in terms of design. And we
                                                                                                                                                                            will use local art and pho-
                                                                                                                                                                            tography.

ATHENS, Greece (AP) —          first phase of the talks will                          In this 2013 photo provided by Choice Hotels, Choice Hotels                           Q: What impact will the in-
The Greek government           last a week and, after a                               CEO Steve Joyce poses for a photo at the company’s corporate                          dustry’s mergers have on
enters a new round of talks    short break, will resume                               headquarters, in Rockville, Md. Cheap gas prices are good for                         you?
with its creditors, skeptical  until the completion of the                            summer vacationers, especially those taking road trips. That’s                        A: If I were an online travel
about the depth and effi-      first assessment of Greece’s                           one of the reasons that Joyce is optimistic about 2016.                               agency, I would be wor-
cacy of its pension reform     third bailout deal, signed                                                                                                                   ried. But as a brand guy,
plans, facing protests over    last August.                                                                                                               Associated Press  I’m not. Megamergers
those plans from a broad                                                                                                                                                    give the brand companies
spectrum of professions.       Labor strikes are scheduled                            SCOTT MAYEROWITZ              how he plans to compete                                 more leverage with the
Talks with the quartet of      through most of the week:                              AP Business Writer            with companies like Airb-                               OTAs which is a good thing
creditors — the European       transport workers on Tues-                             LOS ANGELES (AP) —            nb. Responses have been                                 because they charge too
Commission, the European       day, journalists on Wednes-                            Cheap gas prices are          edited for length and clar-                             much for their service. All
Central Bank, the Euro-        day, a general strike Thurs-                           good for summer vaca-         ity.                                                    of us have a similar goal:
pean Stability Mechanism       day, and transport ship-                               tioners, especially those     Q: Why are low gas prices                               not to cut these guys out
and the International Mon-     ping crews Friday. Farm-                               taking road trips. That’s     key?                                                    of the equation but to give
etary Fund — are sched-        ers continue intermittent                              one of the reasons that       A: It’s hugely powerful. We                             them a reasonable price
uled to resume Monday.         blockades of roads across                              Steve Joyce, CEO of           think it will be a monster                              for the service they deliver.
The government says the        Greece.q                                               Choice Hotels, is optimistic  summer. I guarantee you                                 Q: You recently visited
                                                                                      about this year.              will have record travel be-                             Cuba?
                                                                                      Yes, he says, there is fear   cause of those prices. Our                              A: It’s fascinating, prob-
                                                                                      over the presidential elec-   customer drives. That’s a                               ably the most interesting
                                                                                      tion, China’s economy         pay raise to our custom-                                thing I’ve done since go-
                                                                                      slowing, the stock market     ers. It’s extra money in their                          ing to China in the early
                                                                                      and falling oil prices. But   pocket on a weekly basis                                ‘90s. It is stopped in time
                                                                                      most Americans still have     and while traveling.                                    in 1959, but the energy of
                                                                                      jobs, the housing market      Q: What does today’s trav-                              this change, the rise of en-
                                                                                      is strong and they want to    eler want?                                              trepreneurs and the gov-
                                                                                      travel.                       A: Firstly, its technology ac-                          ernment’s acceptance
                                                                                      The Rockville, Maryland       cessibility. People would                               of foreign capital coming
                                                                                      company has 6,300 hotels      rather lose their luggage                               in is going to change the
                                                                                      with more than 500,000        than lose their phone. So,                              very nature. It’s all going to
                                                                                      rooms under brands in-        free Wi-Fi. Paid Wi-Fi is a                             be difficult. They’re going
                                                                                      cluding Comfort Inn,          major annoyance. But also                               to go from 50,000 rooms
                                                                                      Clarion, EconoLodge and       being about to utilize your                             to 200,000 rooms in five to
                                                                                      Rodeway Inn. Joyce wants      TV as a screen. Then, the                               seven years. The airport is
                                                                                      to encourage more peo-        millennials want a place                                going to be crushed. The
                                                                                      ple to book via the hotel     to gather. They don’t like                              highways are going to be
                                                                                      company’s own website         staying in their rooms. Turns                           crushed. They are going to
                                                                                      by offering promotions in     out baby boomers like the                               need to work on the infra-
                                                                                      the loyalty program.          same thing. The difference                              structure.
                                                                                      Here’s what Joyce had to      between boomers and                                     Q: How are you compet-
                                                                                      say about how hotels look,    millennials in the public                               ing with apartment rental
                                                                                      what travelers want, and      spaces: the boomers talk                                companies like Airbnb?
                                                                                                                                                                            A: I’m (upset) that we
                                                                                                                                                                            didn’t think of it. We are
                                                                                                                                                                            getting into that business,
                                                                                                                                                                            but we’re going to do it
                                                                                                                                                                            with rental management
                                                                                                                                                                            companies. We’re going
                                                                                                                                                                            to take their inventory, sell
                                                                                                                                                                            it on our website and give
                                                                                                                                                                            those customers points.q
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