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A12   TECHNOLOGY
                 Saturday 29 January 2022






































                                                                      An iPhone displays the apps for Facebook and Messenger in New Orleans, Aug. 11, 2019.
                                                                                                                                            Associated Press
                                                                      EXPLAINER: How sweeping EU rules

                                                                      would curb tech companies


                                                                      By KELVIN CHAN                             search fellow at the Centre for European
                                                                      AP Business Writer                         Reform think tank.
                                                                      LONDON (AP) — Online companies would  Similar efforts are underway in the U.S., but
                                                                      have to ramp up efforts to keep harmful  there are deep divisions between Repub-
                                                                      content off their platforms and take other  licans who criticize platforms for censoring
                                                                      steps to protect users under rules that Eu-  their views and Democrats who slam them
                                                                      ropean Union lawmakers approved Thurs-     for failing to act.
                                                                      day.                                       "If  EU  member-states reach agreement
                                                                      The 27-nation bloc has gained a reputa-    with Parliament in the coming months, the
                                                                      tion as a trendsetter in the growing global  EU will show a way that other  democra-
                                                                      push to  rein  in big tech  companies fac-  cies can reconcile these different political
                                                                      ing withering criticism over misinformation,  interests," Meyers said.
                                                                      hate speech and other harmful content  WHAT WILL IT COVER?
                                                                      on their platforms.                        The Digital Services Act includes a raft of
                                                                      Here's a look at the draft EU rules, known  measures aimed at better  protecting  in-
                                                                      as the Digital Services Act, and why they  ternet users and their "fundamental rights
                                                                      would make an impact:                      online."  Tech  companies would be held
                                                                      WHAT IS THE DIGITAL SERVICES ACT?          more responsible for content on their plat-
                                                                      The legislation is part of a sweeping over-  forms, with requirements to beef up flag-
                                                                      haul of the European Union's digital rules  ging and removal of illegal  content  like
                                                                      aimed  at ensuring online companies, in-   hate speech or dodgy goods and services
                                                                      cluding tech giants like Google and Face-  sold online like counterfeit sneakers or un-
                                                                      book parent Meta, protect users on their  safe toys.
                                                                      platforms and treat rivals fairly. It's an up-  To address worries that takedown notic-
                                                                      date of the EU's two-decade-old e-com-     es would infringe on freedom of speech,
                                                                      merce directive.                           lawmakers added safeguards to  ensure
                                                                      "The Digital Services Act could now be-    they're handled in  a  "non-arbitrary and
                                                                      come the new gold standard for digital  non-discriminatory manner," the EU Parlia-
                                                                      regulation,  not just in Europe but around  ment said. Online platforms would have
                                                                      the world," the lead EU lawmaker on the  to be more transparent about their algo-
                                                                      bill, Christel Schaldemose,  said during  a  rithms that recommend the next video to
                                                                      debate Wednesday. "Big tech nations like  watch, product to buy or news item at the
                                                                      the U.S. or China are watching closely to  top of people's social  media  feeds. So-
                                                                      see what we're now going to agree."        called recommender systems have been
                                                                      The proposals are one-half of flagship digi-  criticized for leading  people  to more in-
                                                                      tal regulations drafted by the bloc. EU law-  creasingly extreme or polarizing content.
                                                                      makers also are working on the Digital Mar-  The biggest platforms would have to give
                                                                      kets Act, which is aimed at reining in the  users at least one option for recommenda-
                                                                      power of the biggest online "gatekeep-     tions not based on profiling.
                                                                      ers." Both will face further negotiations with  There are also measures to ban platforms
                                                                      EU member countries before taking effect.  from using "dark patterns" — deceptive
                                                                      Getting the Digital  Services  Act through  techniques to nudge users into doing
                                                                      the EU Parliament is "a huge step in tack-  things they didn't intend to — as well as re-
                                                                      ling the social problems caused by online  quiring porn sites to register the identities of
                                                                      platforms," said Zach Meyers, a senior re-  users uploading material. q
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