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                                                                                         PEOPLE/ARTS Saturday 4 November 2017
             Midway through NFL season, football ratings are down


            By DAVID BAUDER                                                                                                     Two  worries  for  the  rest  of
            NEW YORK (AP) — Midway                                                                                              the NFL season are injuries
            through  a  season  remem-                                                                                          that  have  sidelined  mar-
            bered  for  its  protests  by                                                                                       quee  players  like  Odell
            some  players  during  the                                                                                          Beckham, Jr., Aaron Rodg-
            national  anthem  as  much                                                                                          ers and J.J. Watt, and lousy
            as  bone-crunching  hits,                                                                                           teams with little to play for
            viewership  for  NFL  football                                                                                      in  major  markets  like  New
            games  is  down  5  percent                                                                                         York and Chicago. Viewer-
            from last year.                                                                                                     ship for this past weekend’s
            The  NFL  has  slowed  a  de-                                                                                       games  was  the  lowest  of
            cline  that  was  more  pro-                                                                                        the season, Nielsen said.
            nounced in 2016, and the                                                                                            The  NFL  has  focused  with
            erosion is actually less than                                                                                       some  success  this  season
            it is for other forms of tele-                                                                                      on  improving  prime-time
            vision  programming.  Yet                                                                                           products,   said   Michael
            Wall  Street  analysts  have                                                                                        Nathanson,    an   analyst
            noticed  the  trend  and                                                                                            for  MoffettNathanson  Re-
            sports  programmers  are                                                                                            search.  Viewership  is  up  5
            searching  for  reasons.  The                                                                                       percent  for  ESPN’s  “Mon-
            NFL’s aura of invincibility as                                                                                      day Night Football,” which
            an  entertainment  product                                                                                          is  concentrating  this  year
            has taken a hit.                                                                                                    on rivalry games between
            “It’s certainly not cause for                                                                                       teams in the same division.
            panic,”  said  Rick  Gentile,                                                                                       In another healthy sign, ad
            a  former  CBS  Sports  ex-                                                                                         prices  for  NBC’s  Sunday
            ecutive  and  now  a  Seton                                                                                         night  game  are  going  up
            Hall  University  professor,   In this Oct. 22, 2017, photo, Miami Dolphins quarterback Jay Cutler (6) looks to pass, during the first   12  percent  next  year,  ac-
            “but they like to keep go-   half of an NFL football game against the New York Jets in Miami Gardens, Fla.          cording to a survey by Va-
            ing  up.”The  average  NFL                                                                         Associated Press  riety magazine.
            game  this  season  has  at-  by players kneeling for “The  tionwide  poll  on  sports  is-  the  people  who  watched   “Ratings  go  up  and  rat-
            tracted  14.8  million  view-  Star Spangled Banner” be-  sues for Seton Hall, said his  fewer  games,  47  percent   ings go down, but the NFL
            ers, down from 15.6 million   fore the games, an action  surveys show differently.     said it was because of the   is  actually  stronger  than  it
            at the same point last year,   that  incurred  the  wrath  of  “I was in denial for a while,”  protests, by far the most fre-  has  been  in  recent  years,
            the Nielsen company said.    President Donald Trump.      he  said,  “but  every  time  quent reason cited.         relatively   speaking,   to
            The  decline  was  14  per-  It  briefly  brought  the  na-  we  asked  the  question,  Shrinking  audiences  are   the  rest  of  the  television
            cent  between  the  2015     tional  anthem  back  to  TV  ‘why  do  you  watch  fewer  the  norm,  rather  than  the   world,”  said  CBS  Sports
            and    2016   mid-seasons,   broadcasts. Since then, the  games?’ it came back the  exception,  for  most  TV       President  Sean  McManus.
            although    more   people    networks  usually  tape  it  in  same way — the protests.”  shows,  and  the  NFL  points   “The  good  news  is  that
            returned  when  election     case  there’s  a  significant  In  the  last  week  of  Sep-  out  that  the  audience  for   viewers  are  consuming
            year politicking left the air-  protest to report.        tember, Seton Hall’s poll of  prime-time  broadcast  pro-  more  NFL  programming.
            waves.                       Asked  about  the  impact  850 people found that half  gramming  has  dropped  9       We’re  just  trying  to  make
            What  has  put  the  NFL  in   of the protests, NFL spokes-  were  watching  the  same  percent this fall. That com-  sure that we still allow ac-
            news headlines this fall, in-  man  Alex  Riethmiller  said  number  of  football  games  parison isn’t totally fair since   cess  to  that  programming
            stead of just the sports pag-  the  league  believes  the  they  watched  in  the  past.  one of the biggest reasons   without  hurting  the  tradi-
            es,  is  the  protest  primarily   ratings  drop  is  part  of  a  Twenty-nine   percent  ratings are off for entertain-  tional packages.”The chief
            by black players about the   broader  trend  in  television  said  they  watched  fewer  ment  shows  —  people  re-  weakness  has  been  the
            treatment  of  minorities  by   consumption  instead  of  a  games, 5 percent said they  cording them to watch lat-  Sunday  afternoon  games,
            law  enforcement.  It  has   single issue or controversy.  watched more and the re-    er — usually doesn’t apply   the league’s bedrock, and
            been expressed most often    Yet Gentile, who runs a na-  mainder  didn’t  know.  Of  to a live event like football.  among younger viewers. q
            Disney bars L.A. Times film


            coverage after critical piece



            By LINDSEY BAHR              erage”  of  its  business  ties  statement  Friday  that  the
            LOS  ANGELES  (AP)  —  In  with  Anaheim.  Upcoming  Times’  series  showed,  “a
            response  to  a  Los  Ange-  Disney  films  include  “Thor:  complete disregard for ba-
            les  Times  series  about  the  Ragnarok,”  ‘’Coco”  and  sic journalistic standards.”
            relationship  between  the  “Star Wars: The Last Jedi.”   “Despite  our  sharing  nu-
            Walt  Disney  Co.  and  the  The  paper  ran  a  two-part  merous  indisputable  facts
            city of Anaheim that Disney  series  in  late  September  with  the  reporter,  several
            claims is “biased and inac-  looking into what it charac-  editors,  and  the  publisher
            curate,”  the  company  is  terized  as  a  complicated  over  many  months,  the
            barring the paper from ad-   and  increasingly  tense  re-  Times  moved  forward  with
            vance screenings of its films  lationship between the city  a  biased  and  inaccurate   This Jan. 22, 2015 file photo shows Sleeping Beauty’s Castle at
            and access to its talent.    and the Disneyland Resort.  series,  wholly  driven  by   the Disneyland theme park in Anaheim, Calif.
            The editors of the Times said  The Times says it will review  a  political  agenda,”  the                                      Associated Press
            Friday that Disney declined  and  cover  Disney  films  statement continued.           per  had  “no  further  com-  have not responded to The
            access  to  its  slate  of  films  when  they  become  avail-  Hillary  Manning,  the  com-  ment”  to  the  allegations  Associated  Press’s  request
            for the paper’s holiday film  able to the public.         munications director for Los   made by Disney.            for details on which facts it
            preview citing “unfair cov-  Disney  responded  in  a  Angeles Times, said the pa-     Disney      representatives  is contesting in the series.q
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