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Distribution – Route 1 – Affiliate Marketing &

Peer 2 Peer

1. The Ascot Group Approach

The life-wealth sector has many reasons to be excited about its future, as a larger and longer living
global population is increasing demand for life-wealth products. In turn, the increasing affluence of
people within the high-growth markets of South America, Asia, Africa and the Middle East (SAAAME)
is creating a growing need for cross-border life-wealth solutions that provide both political stability
with established investor security.

This is also a time of extensive change, as customers, particularly millennials, become accustomed to
the ease, elegance and portability of the Apple/Alibaba/Amazon ‘experience’ - they want the same
ease of accessibility in their life-wealth products and solutions - no matter where they are in the world.

We have seen in other sectors how even market-leading companies can quickly slide into obsolescence
once customers see that they can get what they want cheaper, smarter and easier. New and agile
players can short-circuit the industry’s entrenched business paradigms making it possible for a
newcomer to arrive and rapidly achieve solid global scale simply by thinking and operating differently.

Echoing the rapid changes in technology, global population and customer expectations, Ascot Group
has created the first generation of truly global iSmart life-wealth solutions.

From our unique distribution strategies, to our cross-border regulated licence (the first granted in 15
years), that can accept customers from all corners of the globe, to our automated streamlined systems
that give us a competitive edge in both agility and scalability - Ascot Group is revolutionising the life-
wealth sectors.

Millennials now make up 40% of the workforce and will be the most important clients for the life
assurance and wealth management sectors over the next 25 years. As Boomers look to transfer their
wealth and millennials look to grow and protect their assets, USD 68 trillion in wealth will be at play,
ready to be invested with those who can capture their interest and meet their needs. It is also true
that millennials think globally, are highly mobile, technically savvy and open to new ways to invest,
insure and grow their money. There is no arguing that the millennial customer base will soon be the
most influential generation in the market. A unique untapped distribution network has evolved in the
market place - one that is designed for, and created by, these most important future market in the life
assurance and wealth management sectors.