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It is now widely accepted that digital marketing is the single most important investment for a start-up
business. As a digital based company, our aims will be to build a comprehensive digital marketing
strategy with an agency that will include:

 Search Engine Optimization (SEO)
 Content Marketing (Blogging & Article Writing)
 Downloadable Content Offerings (eBooks, Whitepapers, Webinars)
 Email Marketing
 Social Media Marketing
 Pay-Per-Click (PPC) Marketing Video Production
 Website Design - Landing Page Strategy Call-To-Action Strategy Infographic Design Marketing
Automation Lead Nurture Strategy Public Relations (PR)
 To create an engaging brand and interactive community across all digital platforms
 This strategy is a particularly important in reaching Millennials who are highly influenced by
peer recommendations. 89% of Millennials trust recommendations from friends and family
more than traditional advertising or claims by the brand, and nearly half (44%) of Millennials
are willing to promote products or services through social media in exchange for rewards.

There are now over 3 billion people logging onto social media accounts around the world, meaning
that almost half of the world's population spends at least part of their day updating their status, story
or scrolling through.

A report published by The Next Web found that there are 3.028 billion active social media users around
the world. That is about a million new users a day. It is understood that mobile users make up a large
chunk of the social media base, with 2.780 billion active users.

Facebook is, unsurprisingly, the king of the social media platforms, with an estimated 2.047 billion
monthly active users, while its other properties, WhatsApp and Messenger were over the billion MAU
mark as well in the third and fourth position, respectively, and Instagram followed closely behind with
roughly 700 million regular users.

Distribution – Route 2 – Distributor/IFA Model

1. The Ascot Group Approach

Life and wealth products have traditionally been 'sold' through distribution outlets such as career
agents, financial advisors, and insurance brokerages. This model still prevails in emerging markets
where commission is king. Ascot Group has been able to take advantage of this by using our online
platforms and administration systems that have streamlined operations for both Ascot and the
distributor - significantly reducing overheads allowing for Ascot Group to increase commissions and
remunerations whilst reducing fees for the policyholder.