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3. Performance for ESG-related risks





               Table 3c.1: Examples of responding to risks through innovation

                ESG-related  Responses                                                     Value created,
                risk                                                                       preserved or realized
                Scarcity of   • Following a circular economy model, the Timberland apparel company and the tire   • Increased availability
                raw materials   manufacturer and distributor Omni United teamed up to produce a line of tires capable   of raw materials
                or excessive   of being recycled into footwear outsoles once they reach end-of-life.     through reuse
                                                                           8
                waste      • MUD Jeans identified an opportunity related to ownership for its products at end of life.   • Improved profitability
                            Under a circular economy model, the company collects and recycles its products.     through sourcing lower
                                                                                    9
                           • Pathway 21, which was developed beginning with a pilot project created by the United   cost inputs
                            States Business Council for Sustainability Development, initiated the materials    • Improved reputation
                            marketplace to facilitate company-to-company industrial reuse. Through the cloud-  regarding material use
                            based platform, industrial waste streams are matched with new product and revenue    and waste
                            opportunities, enabling a shift towards a circular, closed-loop economy. 10
                Animal     • Procter & Gamble (P&G) identified a risk related to performing research on animals.   • Improved its reputation
                welfare     In response, the company developed more than 50 alternatives and non-animal   with animal rights
                            testing methods and has invested more than USD$410 million in finding alternatives   activists
                            and seeking regulator acceptance around the world. P&G scientists invented the first   • Leadership in delivery
                            non-animal alternative to skin allergy tests.                   of non-animal testing
                                                          11
                                                                                            methods resulting
                                                                                            in satisfied and loyal
                                                                                            customers
                Climate    • An automobile company looks to reduce the greenhouse gas emissions of its    • Offered new,
                change      products manufactures electric vehicles.                        in-demand products
                           • An energy company identifies pricing and availability risks related to conventional   • Enabled the company
                            forms of energy and invests in renewable energy.                to meet rising customer
                           • Microsoft, like a growing number of other companies, places a price on carbon for   demands for renewable
                            internal accounting purposes as part of its long-term risk management strategy. This   energy
                            enables the company to talk about carbon in the language of business and reward
                            parts of the company that can demonstrate cost savings from lowering emissions. 12
                Employee   • The hospitality industry has historically experienced low employee retention. Hyatt   • Improved employee
                retention   pursued this risk and now experiences an average tenure of more than 15 years for more   retention
                            than 14,000 housekeeping employees.  The company offers a training program called   • Reduced hiring and
                                                       13
                            “Change the Conversation,” which is based on principles from the Stanford School of   retention costs
                            Design that emphasize listening. Employees are encouraged to find new, creative ways
                                                               14
                            to solve problems and accomplish everyday tasks.               • Enhanced efficiency
                                                                                            and productivity from
                                                                                            employee innovation
                Changing   • Westpac, an Australian bank, identified the rapidly changing shifts in societal    • Developed new
                customer    demographics as one of the four issues material to its business. In anticipating the   products and services
                profile     future needs of aging customers, Westpac developed new planning investment and   • Improved customer
                            insurance proceeds to increase financial security, including:     service
                              - A product that allows customers to generate growth for retirement through their    • Captured new
                               investment portfolio while preserving a minimum outcome at the end of an agreed term      customers and retained
                              - A contact center for customers aged 50 or older             existing customers
                              - A life insurance product that provides customers with recommendations on life
                               insurance tailored to their situation 15


                Reduce: Take action to reduce the severity of the risk
                Organizations typically take this action when the risk severity is higher than the risk appetite. Organizations may
                accept some level of risk for ESG issues and then implement mitigation activities to reduce the residual risk to
                within the risk appetite. Some common elements of a risk reduction program include investments in:

                • Strategy: Establish a new strategy, goal or target to reduce the risk
                • People: Assemble a team to lead a new initiative or provide training and support to improve research and
                 development of innovations with environmental benefits
                • Processes: Establish a “code of conduct” within the entity or across the industry to establish standards
                 and expectations; adopt certification, chain of custody and audit programs to manage risks and enhance
                 transparency to stakeholders
                • Systems: Implement management systems to provide ongoing monitoring of risks according to the code of
                 conduct (or other standards as appropriate)








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