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Journey through the decade: An Agro-Wonderland Tale




                                                                  H
                                                                               ow it all started










                                                                               TAN SRI MUHYIDDIN YASSIN
                                                                                  Home Affairs Minister
                                                                Former Agriculture and Agro-based Industry Minister (2004 – 2007)





                                                                 he magical journey of MAEPS started slightly over a decade ago, with
                                                                 the ultimate goal of hosting the Malaysia Agriculture, Horticulture and
                                                       T Agrotourism (MAHA) show.
                                                         Hundreds of hours were spent conceptualising the venue as various stakeholders
                                                       involving every agency within the Agriculture and Agro-based Industry Ministry
                                                       played their part to transform the 130 hectares belonging to the Malaysian Agricultural
                                                       Research and Development Institute (MARDI) into an agricultural showground.
                                                         Views and insights of key personnel who played an instrumental role in shaping
                                                       MAEPS are featured in this book.
                                                         Leading the series of interviews is the man who gave birth to the idea of MAHA
                                                       having a permanent ground en route to the formation of MAEPS – then Agriculture
                                                       and Agro-based Industry Minister Tan Sri Muhyiddin Yassin. This is his tale ...





                                                       MAHA was a big showcase of agricultural   – the marketing and selling aspects as
                                                       products and has been around for     well. The idea was for youths to embrace
                                                       decades, even during my younger days.  the agriculture industry and become
                                                         Over the years, it became big and   entrepreneurs.
                                                       needed a permanent ground. I was then   The formation of MAEPS to what it
                                                       the Agriculture and Agro-based Industry   is today was an exciting project. I had
                                                       Minister and decided we needed a proper   a strong support team and we got the
                                                       venue to host MAHA. After numerous   many stakeholders involved – from the
                                                       meetings and discussions, MAEPS was   government agencies to associations
                                                       proposed as the venue. There was ample   representing farmers, fishermen and the
                                                       space and it being on MARDI land, it only   rest.
                                                       made plenty of sense to have such an   MAEPS has evolved since
                                                       exhibition there.                    conceptualisation and should continue
                                                         I was glad that then Prime Minister Tun   to evolve. We should see many more
                                                       Abdullah Ahmad Badawi appreciated    activities throughout the year.
                                                       agriculture and horticulture, so he saw   MAEPS has plenty of potential and here
                                                       the potential of MAHA and MAEPS. We   is where the management should foster
                                                       also received overwhelming support from   closer working relationships with the
                                                       the private sector.                  private sector to further raise its profile.”
                                                         We were given a huge allocation and in
                                                       record time, the halls and showgrounds
                                                       were constructed, in time for MAHA 2008.
                                                         When I was the minister, my motto was
                                                       ‘Agriculture is Business’. Agriculture is not
                                                       just about farming but the whole industry





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